Account Manager, Activation

WPP Media; Toronto; On-site; CAD 60,000 - 85,000; Full time

Benefits offered by this job

Competitive medical insurance

Group retirement plans

Vision and dental insurance

Paid time off

Hybrid work model (4 days in office)

Job summary

WPP Media is seeking an Account Manager for Search, Social, and Programmatic advertising in a hybrid role based in Toronto. You will develop and lead paid search, paid social, and programmatic strategies across multiple channels for a global client portfolio.

You will manage day-to-day campaigns, build strategies, and optimize to maximize client investment while collaborating with internal teams and presenting plans to clients.

Qualifications

• Hands-on experience planning and executing paid search, paid social, and programmatic campaigns (display, video, CTV).
• Familiar with multiple DSPs and platforms listed (Google Ads, DV360, The Trade Desk, Amazon DSP).
• Strong attention to detail and time management skills.
• Minimum of 2 years of paid search, paid social, and/or programmatic experience.
• Professional interaction with clients in a fast-paced environment.
• Proficient in Excel and PowerPoint.

Responsibilities

• Manage paid search, paid social, and programmatic media campaigns across channels (Google Ads, DV360, Meta, TikTok, LinkedIn).
• Create, manage and execute strategic plans to meet client goals.
• Define campaign strategies and deliverables and obtain client approvals.
• Oversee account management processes and client communications.
• Monitor performance and optimize campaigns to maximize client investment.

Skills

Paid search planning

Paid social planning

Programmatic campaigns

Client management

Excel & PowerPoint

Tools

Google Ads

Search Ads 360

Bing Ads

Facebook/Instagram

Twitter/X

DV360

The Trade Desk

Amazon DSP

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Account Manager – Search, Social, and Programmatic (Hybrid) - Universal Pictures

For a century, Universal Pictures has been known for its diverse slate of films including Jaws, E.T., Jurassic Park and The Fast and Furious franchise as well as for its critically acclaimed fan favorites Get Out, Oppenheimer and Promising Young Woman.

Overview:

TheAccount Manager – Search, Social, and Programmaticis responsible for developing and leading the paid search, paid social, and programmatic media approach and executing these tactics via multiple search, social, and programmatic channels.

As the Account Manager, you will be responsible for the day-to-day management and support of a global client’s paid search, social, and programmatic advertising initiatives. This includes developing strategy and managing the execution of paid search, paid social, and programmatic campaigns (display, online video, CTV, audio) based on the client’s business objectives.

YOUR IMPACT:

• Manage paid search, paid social, and programmatic media campaigns (Google Ads, Bing, Meta/Facebook/Instagram, X/Twitter, Snap, LinkedIn, Pinterest, TikTok, DV360, The Trade Desk)
• Create, manage and execute strategic paid search, social, and programmatic plans that meet client’s goals
• Define a campaign strategy and deliverables plan that exceeds client expectations
• Create, present and gain client approval on campaign strategies and tactics
• Oversee, deliver and lead Account Management business processes
• Monitor, track, evaluate and optimize campaign performance to maximize client investment
• Cross-functional campaign development across internal biddable/programmatic teams as well as sister media agencies
• Maintain positive client relationships, expectations and communications with the assistance of internal resources
• Build on an existing level of paid search, paid social, and programmatic media expertise and develop a reputation for innovation and efficiency
• Stay up-to-date with industry trends and developments in paid search, paid social, programmatic advertising, digital marketing as well as consumer behaviour and recommend improvements to accounts
• Lead in the creation of new business presentations, POVs, best practices and key process documentation

YOUR QUALIFICATIONS:

• Hands-on experience planning and executing paid search, paid social, and programmatic campaigns (display, video, CTV)
• Knowledge of paid search, paid social, and programmatic platforms/DSPs (Google Ads, Search Ads 360, Bing Ads, Facebook/Instagram, Twitter, Snap, LinkedIn, Pinterest, TikTok, DV360, The Trade Desk, Amazon DSP)
• Great attention to detail and time management skills
• Minimum of 2 years of paid search, paid social, and/or programmatic experience
• Ability to interact in a professional manner and deal with clients in a fast-paced environment
• High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
• Technical and analytical mindset

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration [e-mail] or call [phone] and let us know the nature of your request and your contact information.

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