Programmatic Activation Manager

WPP Media; Toronto; Hybrid; CAD 65,000 - 115,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

WPP Media in Toronto is seeking a Manager, Activation – Media Futures Group to lead programmatic and digital campaign activation. You will own setup, execution, and day-to-day management of campaigns across Google Ads and DV360, driving performance and data integrity.

You'll collaborate with planning and account teams, oversee YouTube activation, and manage external partners to deliver precise reporting and successful delivery.

Qualifications

• 3–5 years of hands-on experience activating programmatic and paid social campaigns.
• Strong familiarity with Google Ads and DV360; knowledge of Paid Social is a plus.
• Excellent written and verbal communication for client relationships and team collaboration.
• Attention to detail in campaign setup, tracking, and reporting.
• Willingness to learn new platforms and adapt to shifting client priorities.

Responsibilities

• Lead setup, execution, and day-to-day management of programmatic and digital campaigns, focusing on Google Ads and DV360.
• Oversee media buys with emphasis on YouTube activation, coordinating with external vendors.
• Collaborate with planning and account teams across Google portfolio lines of business.
• Monitor, analyze, and optimize campaigns to meet KPIs and client objectives.
• Manage relationships with key external partners, coordinating reporting and resolving issues.
• Ensure accurate tracking, budget pacing, and flawless execution.

Skills

Programmatic ads

Google Ads

DV360

Campaign management

Data analysis

Client communication

Team leadership

Tools

DV360 platform

YouTube Ads

Job description

WPP Media in Toronto is seeking a Manager, Activation – Media Futures Group to lead programmatic and digital campaign activation. You will own setup, execution, and day-to-day management of campaigns across Google Ads and DV360, driving performance and data integrity.

You'll collaborate with planning and account teams, oversee YouTube activation, and manage external partners to deliver precise reporting and successful delivery.