Account Manager, Activation

Wppmedia; Toronto; Hybrid; CAD 45,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Global client exposure

Competitive benefits

Job summary

WPP Media in Toronto is seeking an Account Manager, Activation (Search, Social, and Programmatic) to drive paid search, paid social, and programmatic media for a global client.

You will lead day-to-day management, develop strategy, and optimize campaigns across channels like Google Ads, Meta, DV360, and The Trade Desk, while presenting results and insights to the client and collaborating with internal teams.

Qualifications

• Hands-on experience planning and executing paid search, paid social, and programmatic campaigns.
• Strong knowledge of major DSPs and ad platforms and ability to optimize campaigns.
• Ability to manage client relationships in a fast-paced environment.

Responsibilities

• Lead and manage paid search, paid social, and programmatic campaigns across channels.
• Develop strategy and deliverables plans that meet client goals.
• Present campaign results and insights to clients and internal teams.
• Collaborate with cross-functional teams and maintain client relationships.

Skills

Paid search strategy

Paid social

Programmatic media

Client management

Analytical mindset

Tools

Google Ads

DV360

The Trade Desk

Meta/Facebook

Bing Ads

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Account Manager, Activation (Search, Social, and Programmatic) - Universal Pictures

For a century, Universal Pictures has been known for its diverse slate of films including Jaws, E.T., Jurassic Park and The Fast and Furious franchise as well as for its critically acclaimed fan favorites Get Out, Oppenheimer and Promising Young Woman.

Overview:

TheAccount Manager – Search, Social, and Programmaticis responsible for developing and leading the paid search, paid social, and programmatic media approach and executing these tactics via multiple search, social, and programmatic channels.

As the Account Manager, you will be responsible for the day-to-day management and support of a global client’s paid search, social, and programmatic advertising initiatives. This includes developing strategy and managing the execution of paid search, paid social, and programmatic campaigns (display, online video, CTV, audio) based on the client’s business objectives.

YOUR IMPACT:

• Manage paid search, paid social, and programmatic media campaigns (Google Ads, Bing, Meta/Facebook/Instagram, X/Twitter, Snap, LinkedIn, Pinterest, TikTok, DV360, The Trade Desk)
• Create, manage and execute strategic paid search, social, and programmatic plans that meet client’s goals
• Define a campaign strategy and deliverables plan that exceeds client expectations
• Create, present and gain client approval on campaign strategies and tactics
• Oversee, deliver and lead Account Management business processes
• Monitor, track, evaluate and optimize campaign performance to maximize client investment
• Cross-functional campaign development across internal biddable/programmatic teams as well as sister media agencies
• Maintain positive client relationships, expectations and communications with the assistance of internal resources
• Build on an existing level of paid search, paid social, and programmatic media expertise and develop a reputation for innovation and efficiency
• Stay up-to-date with industry trends and developments in paid search, paid social, programmatic advertising, digital marketing as well as consumer behaviour and recommend improvements to accounts
• Lead in the creation of new business presentations, POVs, best practices and key process documentation

YOUR QUALIFICATIONS:

• Hands-on experience planning and executing paid search, paid social, and programmatic campaigns (display, video, CTV)
• Knowledge of paid search, paid social, and programmatic platforms/DSPs (Google Ads, Search Ads 360, Bing Ads, Facebook/Instagram, Twitter, Snap, LinkedIn, Pinterest, TikTok, DV360, The Trade Desk, Amazon DSP)
• Great attention to detail and time management skills
• Minimum of 2 years of paid search, paid social, and/or programmatic experience
• Ability to interact in a professional manner and deal with clients in a fast-paced environment
• High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
• Technical and analytical mindset

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at [e-mail] or call [phone] and let us know the nature of your request and your contact information.

Please read our Privacy Notice https://www.wppmedia.com/pages/privacy-policy for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$45,000 $90,000 CAD

Please read our Privacy Notice https://www.wppmedia.com/pages/privacy-policy for more information on how we process the information you provide.