Account Executive

VitalEdge Technologies Inc.; Canada; Hybrid; CAD 90,000 - 110,000; Full time

Job summary

VitalEdge Technologies Inc. is hiring a New Business Account Executive for a remote Canada role. You will own the entire sales cycle and build a pipeline from scratch across the Canadian market, engaging decision-makers at dealership organizations.

You’ll target heavy equipment dealers, run discovery, deliver value propositions, and close transformational deals. Expect ownership, autonomy, and collaboration with marketing and product to accelerate growth.

Qualifications

• 3–5+ years in B2B sales, preferably SaaS or complex solutions.
• Experience hunting for new opportunities, not only inbound.
• Comfortable selling to owners and executive-level stakeholders.
• Strong discovery and consultative selling skills.
• Ability to translate operational pain into a clear business case.
• High ownership mentality; proactive approach.

Responsibilities

• Create pipeline from zero by prospecting dealer groups.
• Run full-cycle sales from discovery to close.
• Sell transformation, not just features.
• Build executive relationships with Dealer Principals, GMs, CFOs.
• Develop territory strategy with autonomy.
• Represent VitalEdge in events and market interactions.

Skills

New business sales

SaaS sales

Executive stakeholders

Discovery skills

Business case framing

Ownership mentality

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Account Executive

Full Time CA

Salary: CA$100,000.00 Annually

New Business Account Executive

VitalEdge Technologies

Let’s be real…this isn’t a “manage some accounts and send a few emails” kind of role.

This is a build role.

At VitalEdge Technologies, we’re transforming how heavy equipment dealerships operate…from sales to service to rental to finance. Our platform sits at the center of the dealership, and we’re expanding fast.

We’re looking for someone who wants to go win.

If you like creating opportunities from scratch, getting in front of decision-makers, and closing meaningful deals that actually change how a business runs…keep reading.

This is a remote role with ownership of the entire Canadian market.

What You’ll Own

This is a true new business role. You’re not inheriting a book…you’re building one.

• Create pipeline from zero
  Prospect into targeted dealer groups, break into competitive accounts, and generate new opportunities consistently.
• Run full-cycle sales
  From first call to signed deal…you own the process. Discovery, value story, demo alignment, commercial strategy, close.
• Sell transformation, not features
  You’re helping dealerships rethink how they operate…not just swapping software.
• Build executive relationships
  Dealer Principals, GMs, CFOs…this is who you’re engaging with and influencing.
• Develop territory strategy
  Identify where to play, who to target, and how to win. You’ll operate with autonomy and accountability.
• Represent VitalEdge in the market
  Events, onsite visits, industry conversations…you are the brand in your territory.

What Success Looks Like

• You consistently build and maintain a strong pipeline
• You close net-new logos in competitive environments
• You create momentum in your territory…dealers know who you are
• You bring insights back to the business to shape strategy

What We’re Looking For

• 3–5+ years in B2B sales , ideally in SaaS or complex solutions
• Experience hunting…not just managing inbound or existing accounts
• Comfortable selling to owners and executive-level stakeholders
• Strong discovery and consultative selling skills
• Ability to translate operational pain into a clear business case
• High ownership mentality…you don’t wait, you go

Bonus points if you’ve sold into or worked within:

• Rental, service, or parts operations
• ERP / DMS / operational software environments

What to Expect

• Remote-first role with ~30–40% travel
• Large, high-potential territory
• A team that actually supports winning…product, leadership, and delivery

Why VitalEdge

We’re not just another software company.

We’re embedded in an industry that’s evolving quickly…and we’re helping lead that change.