50/50 Program Marketing & Fan Experience Lead

mlse

Toronto

On-site

CAD 55,000 - 70,000

Full time

6 days ago

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Job summary

Maple Leaf Sports & Entertainment Partnership (MLSE) is seeking a 50|50 Coordinator to lead day-to-day execution of the 50|50 program, ensuring regulatory compliance and maximizing revenue across digital, in-arena, and community channels. This role requires a highly detail-oriented, collaborative professional with strong organizational skills to manage multiple campaigns throughout the season.

You will own creative copy and assets, coordinate with the 50|50 staff and supervisors, ensure accurate

Qualifications

Strong organizational and project management skills with high attention to detail.
Ability to manage multiple priorities in a fast-paced, event-driven environment.
Excellent communication and problem-solving abilities.
Strong understanding of marketing fundamentals and how to engage fan segments.
Experience with event operations, compliance, or regulatory environments is an asset.

Responsibilities

Oversee the execution of marketing communications across digital channels, ensuring brand alignment and campaign timelines.
Own all creative copy and assets for the program across in-arena and online touchpoints.
Plan and execute team-building initiatives with the 50|50 Staff Supervisor to drive engagement.
Partner with the 50|50 Operations Supervisor to ensure accurate event setup and responsive customer service.
Manage AGCO licensing and compliance through iAGCO, including applications and reports.
Oversee winner and prize fulfillment, including cash and non-cash prizes, and coordinate procurement and distribution.