50/50 Marketing & Operations Coordinator

Maple Leaf Sports & Entertainment Ltd.; Toronto; Hybrid; CAD 50,000 - 60,000; Full time

Job summary

Maple Leaf Sports & Entertainment Partnership (MLSE) is hiring a 50|50 Coordinator to lead day-to-day execution, ensuring regulatory compliance and maximizing revenue across multiple channels. The role suits detail-oriented individuals comfortable working solo or in teams, with strong familiarity in marketing and event operations.

Responsibilities include managing digital communications, creative assets, and staff engagement, while coordinating with supervisors to ensure accurate event setup and

Qualifications

• Strong organizational and project management skills with high attention to detail.
• Ability to manage multiple priorities in a fast-paced, event-driven environment.
• Excellent communication and problem-solving abilities.
• Strong understanding of marketing fundamentals, including how to effectively target and engage different fan segments at various points throughout the season.
• Ability to develop and iterate on campaigns to keep messaging, creative, and offers fresh and compelling.
• Experience with event operations, compliance, or regulatory environments is an asset.

Responsibilities

• Oversee the execution of marketing communications across various digital channels, ensuring alignment with Leafs, Raptors, TFC, and Argos brands, sports calendars, and campaign objectives and timelines.
• Own all creative copy and assets for the program, both in-arena and online, ensuring consistency, accuracy, and a compelling fan experience across all touchpoints.
• Plan and execute team-building initiatives alongside the 50|50 Staff Supervisor to drive engagement and create a positive culture among part-time staff.
• Partner with the 50|50 Operations Supervisor to ensure accurate event setup and operational readiness, while managing the 50|50 inbox by responding to customer inquiries in a timely and professional manner.
• Manage all Alcohol and Gaming Commission of Ontario (AGCO) licensing and compliance requirements across MLSE’s 50|50 portfolio. Prepare and submit license applications, amendments, and required reports through the iAGCO portal, process license fee payments, and ensure ongoing compliance with provincial regulations across all programs.
• Oversee winner and prize fulfillment processes for both cash and non-cash prizes. Verify winning numbers, communicate with winners, prepare documentation for cash prize payments, and coordinate the procurement, verification, and distribution of non-cash prizes.
• Directly oversee the 50|50 Operations Supervisor and 50|50 Staff Supervisor, providing strategic direction, ensuring alignment across operational and people-focused priorities, and serving as an escalation point when needed.

Skills

Organizational skills

Project management

Multitasking

Communication

Marketing fundamentals

Campaign development

Event operations experience

Job description

Maple Leaf Sports & Entertainment Partnership (MLSE) is hiring a 50|50 Coordinator to lead day-to-day execution, ensuring regulatory compliance and maximizing revenue across multiple channels. The role suits detail-oriented individuals comfortable working solo or in teams, with strong familiarity in marketing and event operations.

Responsibilities include managing digital communications, creative assets, and staff engagement, while coordinating with supervisors to ensure accurate event setup and