50/50 Coordinator, MLSE Foundation

Maple Leaf Sports & Entertainment Ltd.; Toronto; Hybrid; CAD 50,000 - 60,000; Full time

Job summary

Maple Leaf Sports & Entertainment Partnership (MLSE) is hiring a 50|50 Coordinator to lead day-to-day execution, ensuring regulatory compliance and maximizing revenue across multiple channels. The role suits detail-oriented individuals comfortable working solo or in teams, with strong familiarity in marketing and event operations.

Responsibilities include managing digital communications, creative assets, and staff engagement, while coordinating with supervisors to ensure accurate event setup and

Qualifications

• Strong organizational and project management skills with high attention to detail.
• Ability to manage multiple priorities in a fast-paced, event-driven environment.
• Excellent communication and problem-solving abilities.
• Strong understanding of marketing fundamentals, including how to effectively target and engage different fan segments at various points throughout the season.
• Ability to develop and iterate on campaigns to keep messaging, creative, and offers fresh and compelling.
• Experience with event operations, compliance, or regulatory environments is an asset.

Responsibilities

• Oversee the execution of marketing communications across various digital channels, ensuring alignment with Leafs, Raptors, TFC, and Argos brands, sports calendars, and campaign objectives and timelines.
• Own all creative copy and assets for the program, both in-arena and online, ensuring consistency, accuracy, and a compelling fan experience across all touchpoints.
• Plan and execute team-building initiatives alongside the 50|50 Staff Supervisor to drive engagement and create a positive culture among part-time staff.
• Partner with the 50|50 Operations Supervisor to ensure accurate event setup and operational readiness, while managing the 50|50 inbox by responding to customer inquiries in a timely and professional manner.
• Manage all Alcohol and Gaming Commission of Ontario (AGCO) licensing and compliance requirements across MLSE’s 50|50 portfolio. Prepare and submit license applications, amendments, and required reports through the iAGCO portal, process license fee payments, and ensure ongoing compliance with provincial regulations across all programs.
• Oversee winner and prize fulfillment processes for both cash and non-cash prizes. Verify winning numbers, communicate with winners, prepare documentation for cash prize payments, and coordinate the procurement, verification, and distribution of non-cash prizes.
• Directly oversee the 50|50 Operations Supervisor and 50|50 Staff Supervisor, providing strategic direction, ensuring alignment across operational and people-focused priorities, and serving as an escalation point when needed.

Skills

Organizational skills

Project management

Multitasking

Communication

Marketing fundamentals

Campaign development

Event operations experience

Job description

Powered by Passion. United by Purpose. Build for Impact. At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities – united as one. We're more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose. From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FCII (MLSNEXTProLeague) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA2KLeague. We bring these teams – and world-class entertainment – to life at our iconic venues, including Scotiabank Arena, BMOField, Coca‑Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining ate11even, RealSports, and our signature club spaces like HotStoveClub, ScotiaClub, and PlatinumClub. Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential. Since 2009, we’ve invested more than $45million into Ontario communities– and we’re just getting started. This is what it means to be OneMLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves. So, if you’re ready to play with purpose, grow with passion, and win as one, we’d love to have you on our team.

Role Overview

The 50|50 Coordinator leads the day‑to‑day execution of the 50|50 program, ensuring regulatory compliance and effective usage of marketing channels. This role requires a highly detail‑oriented individual, comfortable working both individually and within a team setting, and with a strong understanding of how to drive and maximize revenue across multiple channels.

Key Responsibilities

• Oversee the execution of marketing communications across various digital channels, ensuring alignment with Leafs, Raptors, TFC, and Argos brands, sports calendars, and campaign objectives and timelines.
• Own all creative copy and assets for the program, both in‑arena and online, ensuring consistency, accuracy, and a compelling fan experience across all touchpoints.
• Plan and execute team‑building initiatives alongside the 50|50 Staff Supervisor to drive engagement and create a positive culture among part‑time staff.
• Partner with the 50|50 Operations Supervisor to ensure accurate event setup and operational readiness, while managing the 50|50 inbox by responding to customer inquiries in a timely and professional manner.
• Manage all Alcohol and Gaming Commission of Ontario (AGCO) licensing and compliance requirements across MLSE’s 50|50 portfolio. Prepare and submit license applications, amendments, and required reports through the iAGCO portal, process license fee payments, and ensure ongoing compliance with provincial regulations across all programs.
• Oversee winner and prize fulfillment processes for both cash and non‑cash prizes. Verify winning numbers, communicate with winners, prepare documentation for cash prize payments, and coordinate the procurement, verification, and distribution of non‑cash prizes.
• Directly oversee the 50|50 Operations Supervisor and 50|50 Staff Supervisor, providing strategic direction, ensuring alignment across operational and people‑focused priorities, and serving as an escalation point when needed.

Qualifications

• Strong organizational and project management skills with high attention to detail.
• Ability to manage multiple priorities in a fast‑paced, event‑driven environment.
• Excellent communication and problem‑solving abilities.
• Strong understanding of marketing fundamentals, including how to effectively target and engage different fan segments at various points throughout the season.
• Ability to develop and iterate on campaigns to keep messaging, creative, and offers fresh and compelling.
• Experience with event operations, compliance, or regulatory environments is an asset.

Success in This Role Looks Like

• Consistent growth in 50|50 revenue driven by effective use of marketing channels and in‑venue execution.
• High levels of fan engagement, supported by timely, relevant, and compelling campaigns throughout the season.
• A motivated, engaged, and well‑supported part‑time staff, contributing to strong on‑site performance.
• Efficient and accurate winner fulfillment, delivering a positive end‑to‑end customer experience.
• Full compliance with all AGCO requirements across submissions, draws, and reporting.

Job Posting Compensation Range/Rate

$50,000-$60,000

At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [e-mail]. This email is only for accommodation requests. Resumes sent to this email address will not be considered.