User Growth Manager, Brazil

Meitu Inc.; Brasil; On-site; BRL 120,000 - 180,000; Full time

Job summary

Meitu Inc. is seeking a growth-minded marketer to optimize user onboarding, activation, retention, and engagement across international markets. You will design lifecycle strategies and run experiments to improve paid conversions and long-term value.

The role emphasizes data-driven decision making, segmentation, and close collaboration with Product, Design, Engineering, and Data teams to tailor experiences for diverse markets. Proficiency in English is required.

Qualifications

• Experience in user growth, engagement, or lifecycle marketing for consumer apps.
• Ability to diagnose problems, develop solutions, execute, and evaluate results.
• Strong segmentation, funnel, and retention analysis skills with experimentation.
• Excellent project management and collaboration with Product/Engineering.

Responsibilities

• Analyze user journey across international markets from first use to ongoing engagement.
• Build segments based on behavior and lifecycle stages; develop activation, retention, and reactivation strategies.
• Partner with Product, Design, Engineering, and Data teams to improve onboarding and in-app communications.
• Design and run experiments to measure impact on activation, retention, and paid conversion.
• Adapt content and messaging for local market needs and personalized lifecycle programs.

Skills

User growth

Lifecycle marketing

Lifecycle analysis

A/B testing

Cross-functional collaboration

English proficiency

Job description

We are the team behind global market operations for Meitu’s consumer products. Through imaging and AI-powered creation tools, we help people around the world express themselves and bring their ideas to life.

You may support one or more products in our portfolio, including Meitu, BeautyCam, BeautyPlus, Wink, and AirBrush. Your product and market scope will be determined by business needs and your strengths. Potential markets include the United States, Japan, South Korea, Thailand, Vietnam, and Portuguese- or Spanish-speaking markets. Specific country coverage will be discussed during the interview process.

In this role, you will focus on the user journey from first use to sustained engagement. Through user insights, targeted lifecycle programs, and experimentation, you will help more people discover the value of our products and keep coming back.

What You’ll Do

• Analyze the user journey across international markets, identifying friction points and growth opportunities from first app launch through core feature adoption and ongoing engagement.
• Develop user segments based on behavior, use cases, and lifecycle stages, and build strategies for activation, retention, engagement, and reactivation.
• Partner with Product, Design, Engineering, and Data teams to improve onboarding, feature recommendations, in-app placements, and user communications.
• Design and run experiments to measure the impact of initiatives on key user behaviors, retention, and paid conversion, turning successful approaches into repeatable programs.
• Adapt content, messaging timing, and user journeys to local market needs, and explore automated and personalized lifecycle programs.

What You’ll Bring

• Experience in user growth, user engagement, or lifecycle marketing for consumer apps, with the ability to independently diagnose problems, develop solutions, execute, and evaluate results.
• A strong understanding of user segmentation, funnel analysis, and retention analysis, with examples of improving activation, retention, or reactivation through experimentation.
• Strong analytical skills and the ability to distinguish campaign performance from incremental business impact.
• Strong project management and cross-functional collaboration skills, including experience delivering initiatives with product and engineering teams.
• Professional working proficiency in English. Experience with international utility, photo and video, creative, or subscription apps is a plus.