Engagement & Lifecycle Marketing Expert

Keeta; São Paulo; On-site; BRL 120,000 - 180,000; Full time

Job summary

Keeta is expanding rapidly and seeks a strategic leader to own in-app resources across intake, prioritization, testing, and measurement. You will drive optimization of placements, segment targeting, and UX-focused experiments to improve conversion and order share.

Join a global delivery innovator and lead cross-functional efforts with Product, Tech, and Operations to scale resource usage and performance while maintaining a data-driven approach.

Qualifications

• Bachelor's degree or above in business, economics, engineering, or related fields.
• Robust experience in user operations, in-app traffic management loyalty, CRM, or product growth strategy in digital platforms.
• Background in e-commerce or delivery platforms is preferred.

Responsibilities

• Own the strategy and operations of in-app resources from intake to testing and measurement.
• Define processes for resource requests, prioritization, and post-campaign analysis.
• Lead optimization of in-app placements to boost orders and engagement; run A/B tests.
• Maintain a testing roadmap focused on UX and conversion improvements.
• Track KPIs at resource level and provide actionable insights by segment and campaign type.
• Collaborate with Product, Tech, and Configuration teams on implementation and automation.

Skills

In-app Resources

SQL

Python

User Operations

Campaign Optimization

Cross-functional Leadership

A/B Testing

Education

Bachelor's degree

Tools

Salesforce

Job description

Keeta is the international subsidiary of Meituan, a global giant in the delivery sector, and we’re on a bold mission: to revolutionize food and consumer goods delivery around the world. Our motto is simple yet powerful: “We help people eat better, live better.”

With innovation and technology at our core, Keeta is expanding rapidly — with over 1,000 employees worldwide — and you can be part of this global journey.

Responsibilities

• Own the strategy and operations of in-app resources, from request intake and prioritization to testing, execution, and performance measurement.
• Establish and maintain a clear process for in-app resource requests, prioritization criteria, and post-campaign measurement. Ensure business stakeholders are aware of and follow resource usage guidelines and business rules. Scale operational capacity to handle a growing volume of weekly requests across multiple business areas.
• Lead the optimization of key in-app placements to increase their contribution to orders and user engagement. Design and execute A/B tests for new resource types and placements to improve user experience and conversion. Segment resource targeting according to Business Strategies.
• Maintain a testing roadmap focused on UX and conversion improvements.
• Track and report resource-level KPIs (usage, order share, subsidy capture, incrementality). Provide actionable insights on performance by segment, placement, and campaign type.
• Partner with Product, Tech, and Configuration teams on resource implementation and automation. Coordinate with multiple internal business areas on request intake and execution.

Job Requirements

• Bachelor's degree or above in business, economics, engineering, or related fields
• Robust experience in user operations, In-app Traffic Management loyalty, CRM, or product growth strategy in digital platforms
• Background in e-commerce, food delivery, or subscription-based businesses preferred
• Strong analytical skills, with proficiency in SQL, Python, or other tools to extract insights and validate impact
• Familiarity with user segmentation, behavioral psychology, and habit-forming product design
• Experience with Traffic Management Tools and platforms (Salesforce preferred) and communication channel management
• Strong project management and cross-functional leadership skills
• Creative, data-driven, and results-oriented mindset
• Ability to balance user delight with business impact
• Excellent communication skills to bridge technical and non-technical stakeholders

Highlights

• Work in a rapidly expanding food delivery platform in a massive market with significant untapped potential
• Direct involvement in shaping the user experience and retention strategy of a scaling international product
• Influence over key business metrics: order penetration, user lifetime value, channel ROI, and overall platform growth
• You’ll own the end-to-end intelligence for user communications from segmentation to attribution
• Be at the forefront of A/B testing culture: design, execute, and iterate on communication experiments at scale
• Work with cutting-edge user segmentation models
• Collaborate with Product, Marketing, Business, Customer Experience, and Courier teams
• Work in a multicultural, fast-paced environment with teams across Brazil and China This role sits at the intersection of product, data, and strategy

Keeta Brazil is committed to building a diverse and inclusive workplace. We welcome and encourage applications from people with disabilities (PwD). If you require any accommodations during the recruitment process, please let us know - we are here to support you.