Social Media & Creator Marketing Manager

Meitu Inc.; Brasil; On-site; BRL 67,000 - 134,000; Full time

Job summary

Meitu Inc. is seeking a driven marketer to lead international social media and creator marketing efforts. You will develop content strategies for priority markets and turn product features into compelling local stories across platforms such as TikTok, Instagram, and YouTube.

You'll collaborate with design and product teams, manage creator partnerships, and measure impact across reach, engagement, and app installs. English proficiency and knowledge of major markets are essential.

Qualifications

• Experience in international social media, content marketing, or creator marketing with examples of independently managing channels or campaigns.
• Strong understanding of major social platforms, content formats, and audience behavior.
• Excellent ideation, copywriting, and visual judgment to turn product value into engaging content.
• Analytical, growth-oriented approach to refine strategies based on performance data.

Responsibilities

• Develop social content and channel plans for priority markets to grow awareness and acquisition.
• Research content trends and audience preferences across platforms like TikTok, Instagram, and YouTube.
• Turn product features into locally relevant use cases and collaborate with design and video teams.
• Plan campaigns around product updates and local trends, aligning messaging with post-download experience.
• Build and manage relationships with influencers, creators, and agencies, including negotiations and review.
• Establish a measurement framework using content performance, visits, installs, and downstream quality.

Skills

International social media

Content marketing

Creator marketing

Ideation

Copywriting

Visual judgment

Analytical mindset

Growth mindset

Cross-functional collaboration

Project management

Creator partnerships

English proficiency

Job description

We are the team behind global market operations for Meitu’s consumer products. Through imaging and AI-powered creation tools, we help people around the world express themselves and bring their ideas to life.

You may support one or more products in our portfolio, including Meitu, BeautyCam, BeautyPlus, Wink, and AirBrush. Your product and market scope will be determined by business needs and your strengths. Potential markets include the United States, Japan, South Korea, Thailand, Vietnam, and Portuguese- or Spanish-speaking markets. Specific country coverage will be discussed during the interview process.

In this role, you will use localized content, social channels, and creator partnerships to turn product capabilities into ideas people want to watch, share, and try, building product awareness and driving qualified traffic and app installs.

What You’ll Do

• Develop social content and channel plans for priority markets to grow product awareness, audience engagement, and qualified acquisition.
• Research content trends, audience preferences, and distribution dynamics across platforms such as TikTok, Instagram, and YouTube, owning ideation, creative briefs, publishing, and performance reviews.
• Turn product features into locally relevant use cases, before-and-after demonstrations, and creative content, working with design and video teams on production.
• Plan campaigns around product updates, marketing moments, and local trends, partnering with Product and In-App Operations teams to connect campaign messaging with the experience after download.
• Build and manage relationships with influencers, creators, and agencies, overseeing selection, commercial discussions, content development, review, publishing, and performance evaluation.
• Establish a measurement framework for social content and partnerships, using content performance, qualified visits, app installs, and downstream user quality to improve results.

What You’ll Bring

• Experience in international social media, content marketing, or creator marketing, with examples of independently managing channels or delivering campaigns.
• A strong understanding of major social platforms, including their content cultures, creative formats, and audience behaviors.
• Strong ideation, copywriting, and visual judgment, with the ability to turn product value into content people want to watch, share, and act on.
• An analytical, growth-oriented approach, with the ability to refine strategies based on content, acquisition, and conversion results.
• Strong communication, project management, and cross-functional collaboration skills. End-to-end creator partnership experience is a plus.
• Professional working proficiency in English, including the ability to create English-language content and manage partner communications independently. Deep knowledge of Japan, South Korea, Thailand, Vietnam, the United States, or Portuguese- or Spanish-speaking markets is a plus.