Regional Growth & Operations Lead - Consumer Apps

Meitu Inc.; Brasil; On-site; BRL 350,000 - 600,000; Full time

Job summary

Meitu Inc. is seeking a leader to own the growth and operating strategy for the assigned region, coordinating product, content, acquisition, and monetization to deliver user growth, engagement, and revenue goals.

You will work with Product, Design, Engineering, and Data teams to tailor localization, understand local user needs, and optimize the journey from download to paid conversion across markets in the Americas, Asia, and beyond, with opportunities in Brazil and Portuguese- or

Qualifications

• Experience leading international consumer product operations with regional ownership.
• Deep understanding of a target market’s users, culture, and channels.
• End-to-end growth and monetization across acquisition, lifecycle, and retention.
• Strong analytical skills and business judgment.
• Experience coordinating multiple functions and driving results.

Responsibilities

• Own regional operating and growth strategy translating goals into phased plans.
• Develop understanding of local creative needs, payment behavior, and competitors.
• Coordinate regional product ops, content, social, and creator partnerships.
• Partner with Product, Design, Engineering, and Data to improve onboarding and retention.
• Identify value barriers to purchase and improve paid messaging.
• Establish regional metrics and use experiments to guide resource allocation.
• Align teams on ownership, timelines, and evolving business needs.

Skills

Growth strategy

Regional operations

Cross-functional leadership

Analytics

User growth monetization

Job description

We are the team behind global market operations for Meitu’s consumer products. Through imaging and AI-powered creation tools, we help people around the world express themselves and bring their ideas to life.

You may support one or more products in our portfolio, including Meitu, BeautyCam, BeautyPlus, Wink, and AirBrush. Your product and market scope will be determined by business needs and your strengths. Potential markets include the United States, Japan, South Korea, Thailand, Vietnam, and Portuguese- or Spanish-speaking markets. Specific country coverage will be discussed during the interview process.

In this role, you will lead the growth and operating strategy for your assigned region. You will coordinate product, content, acquisition, and monetization resources to deliver user acquisition, engagement, and revenue goals, while building repeatable approaches to market growth.

What You’ll Do

• Own the regional operating and growth strategy for your assigned products, translating acquisition, engagement, and revenue goals into phased plans, priorities, resource needs, and execution roadmaps.
• Develop a deep understanding of local creative needs, aesthetic preferences, use cases, payment behavior, and competitors, turning growth opportunities into product and operational initiatives.
• Coordinate regional product operations, content, social media, and creator partnerships, working with Paid Acquisition, App Store Optimization, and other specialist teams to improve acquisition quality and channel efficiency.
• Partner with Product, Design, Engineering, and Data teams to improve the journey from download and first meaningful use through retention and paid conversion, and drive delivery of localization priorities.
• Identify local users’ value expectations and barriers to purchase, working with Monetization teams to improve paid benefit messaging, conversion, renewals, and repeat purchases.
• Establish regional metrics and business reviews, analyze performance by market, channel, and user segment, and use experiments to guide resource allocation.
• Align project teams and shared functions on ownership, deliverables, and timelines. As business needs evolve, contribute to regional team development, coaching, and external partner management.

What You’ll Bring

• Experience in international consumer product operations or growth, with direct ownership of a region, country market, or product business and demonstrable growth results.
• A deep understanding of at least one target market’s users, culture, and channel ecosystem, with the ability to translate local insights into product adoption, retention, or revenue growth.
• An end-to-end understanding of user growth and monetization, with deep expertise in at least one area—acquisition, lifecycle, monetization, content, or market operations—and experience coordinating multiple functions.
• Strong analytical skills and business judgment, including the ability to break down goals, identify bottlenecks, evaluate returns, and test business hypotheses.
• Experience leading complex initiatives across Product, Engineering, Design, Data, and Marketing, securing resources, resolving competing priorities, and delivering results.
• Professional working proficiency in English. Relevant local language skills and experience living, working, or managing business in the assigned market are a plus.
• Experience with photo and video, design, AI creation tools, or consumer subscription apps is a plus. People management or new market launch experience is also valued.