Trade Marketing Analyst

Hewlett Packard Co.; Brasil; À distance; BRL 90 000 - 140 000; Plein temps

Résumé du poste

Hewlett Packard Enterprise in Brazil seeks a Trade Marketing Analyst to own the end-to-end in-store go-to-market strategy and align Sales, Marketing, Category and retailer needs. You will lead agency audits, optimize Tier 1/2 store coverage, and design shopper journeys while driving brand leadership at POS.

The role also focuses on training through ESF storytelling, managing KPIs, and maximizing ROI across Trade Marketing investments.

Qualifications

• Four-year or Graduate Degree in Marketing, Business Administration, or related discipline; commensurate work experience.

Responsabilités

• Create and own the end-to-end in-store go-to-market strategy.
• Align Sales, Marketing, Category and retailer needs.
• Lead, negotiate and audit Trade Marketing agency services.
• Ensure Extended Sales Force productivity and optimized coverage in Tier 1 and 2 stores.
• Design the shopper decision journey.
• Define commercial + communication strategy, ensuring flawless implementation.
• Lead and ensure brand consistency and leadership across all in-store touchpoints.
• Create distinctive brand leadership at POS.
• Enable and elevate retail sales force performance.
• Lead ESF product and storytelling training strategy and develop playbooks and tools.
• Track business KPIs and manage Trade Marketing investments to maximize ROI.

Connaissances

Analytics

Business Development

Business Marketing

Business To Business

Customer Relationship Management

Data Analysis

Trade Marketing

Go-to-Market Strategy

Key Performance Indicators

Market Research

Marketing

Marketing Communications

Marketing Strategies

Effective Communication

Results Orientation

Learning Agility

Digital Fluency

Customer Centricity

Formation

Four-year or Graduate Degree in Marketing or Business Administration

Description du poste

Trade Marketing Analyst**Description -** This role is responsible for owning Trade Marketing strategy in Brazil, contributing to development of market plans, in-store experience and preparing and delivering key performance reports. The role also leads the execution of marketing deliverables, performs data analytics, and designs customer experience journeys. Additionally, the role ensures legal compliance, leads content adaptation, and heads moderate to high complexity projects to support operational and strategic plans. **Responsibilities** • Create and own the end-to-end in-store go-to-market strategy; • Align Sales, Marketing, Category and retailer needs; • Lead, negotiate and audit Trade Marketing agency services; • Ensure Extended Sales Force productivity and optimized coverage in Tier 1 and 2 stores; • Design the shopper decision journey; • Define commercial + communication strategy, ensuring flawless implementation; • Lead and ensure brand consistency and leadership across all in-store touchpoints; • Create distinctive brand leadership at POS; • Enable and elevate retail sales force performance; • Lead ESF product and storytelling training strategy and develop playbooks and tools; • Track business KPIs and manage Trade Marketing investments to maximize ROI. **Education & Experience Recommended** • Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence. • Typically has 4-7 years of work experience, preferably in segment marketing, trade marketing or a related field or an advanced degree with 3-5 years of work experience. **Preferred Certifications** NA **Knowledge & Skills** • Analytics • Business Development • Business Marketing • Business To Business • Customer Relationship Management • Data Analysis • Trade Marketing • Go-to-Market Strategy • Key Performance Indicators (KPIs) • Market Research • Marketing • Marketing Communications • Marketing Strategies **Cross-Org Skills** • Effective Communication • Results Orientation • Learning Agility • Digital Fluency • Customer Centricity **Impact & Scope** • Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process. **Complexity** • Responds to moderately complex issues within established guidelines. **Disclaimer** • This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.