Trade Marketing Analyst

Mattel, Inc.; São Paulo; On-site; BRL 111,600 - 167,400; Full time

Job summary

A global toy manufacturer is seeking a Trade Marketing Analyst in São Paulo to drive brand visibility and commercial performance in Brazil. The role involves executing strategic marketing initiatives, managing promotions, analyzing sell-in data, and collaborating with cross-functional teams. Candidates should possess a Bachelor's degree in Marketing or related fields, have 2–4 years of experience, and strong analytical and communication skills. Familiarity with retail dynamics and budget management is essential.

Qualifications

• 2–4 years of experience in Trade Marketing, Marketing, or Sales.
• Experience collaborating across multifunctional teams.
• Strong analytical skills to interpret data.

Responsibilities

• Plan and execute Trade Marketing campaigns at the POS.
• Develop promotional materials for point of sale.
• Manage promotional actions and brand activations.
• Analyze sell-in and sell-out data to support decisions.
• Monitor retail execution and track KPIs.
• Control budget for Trade Marketing activities.

Skills

Trade Marketing

Data analysis

Budget management

Communication

Negotiation

Organizational skills

Education

Bachelor's Degree in Marketing Technology

Bachelor's Degree in Advertising and Publicity

Tools

Microsoft Office

Data visualization tools

Job description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Trade Marketing Analyst plays a key role in driving brand visibility and commercial performance across Brazil markets. This position is responsible for planning and executing strategic trade marketing initiatives, supporting sales teams, and ensuring excellence at the point of sale. By analyzing sell‑in and sell‑out data, managing promotional activities, and collaborating with cross‑functional teams, the analyst contributes directly to the growth and positioning of Mattel's brands in retail environments.

What Your Impact Will Be

• Planning and execution of Trade Marketing campaigns aligned with commercial and brand strategies, aiming to increase visibility and conversion at the point of sale (POS).
• Development of promotional and visual communication materials for POS, including displays, giveaways, signage, and store branding.
• Management of promotional actions and brand activations, such as events, product sampling, demonstrations, and seasonal campaigns, ensuring alignment with marketing and sales objectives.
• Relationship management with commercial partners, clients, and internal teams, acting as a bridge between marketing, sales, and operations to ensure effective execution of initiatives.
• Negotiation with suppliers and agencies for material production, service contracting, and promotional execution, focusing on cost optimization and quality.
• Sell‑in and sell‑out data analysis, identifying opportunities, risks, and market trends to support strategic decision‑making and campaign adjustments.
• Retail execution monitoring, including store visits, audits, and tracking of execution KPIs such as shelf share, out‑of‑stock rates, and brand visibility.
• Budget control and management for Trade Marketing activities, including financial planning, expense tracking, and reporting.
• Support to the sales team, providing materials, insights, and strategies to boost sales and strengthen brand presence across channels.
• Involvement in all product categories, with a primary focus on POS and retail execution demands.
• Participation in regional and global meetings, contributing local insights and aligning strategies with international stakeholders.
• Availability for operational tasks, such as transporting materials, setting up displays, stocking stores, and supporting events when needed.
• Collaboration with departments such as logistics, planning, and marketing, ensuring synergy and smooth execution of initiatives.

Qualifications

• Bachelor's Degree in Marketing Technology
• Bachelor's Degree in Advertising and Publicity
• Previous experience (2–4 years) in Trade Marketing, Marketing, or Sales, preferably within consumer goods, retail, or toys/entertainment industries.
• Experience collaborating across multifunctional teams (sales, marketing, operations).
• Strong analytical skills with the ability to interpret data and transform insights into actionable strategies.
• Proficiency in budget management and performance tracking.
• Knowledge of retail dynamics, shopper behavior, and trade marketing tools.
• Excellent organizational skills and attention to detail.
• Strong communication and negotiation abilities, both written and verbal.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with data visualization tools is a plus.

Mattel is an affirmative action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.