Trade Marketing Analyst

Hp; Barueri; On-site; BRL 90,000 - 150,000; Full time

Job summary

HP Brazil seeks a Trade Marketing Analyst to own the in-store go-to-market strategy, aligning Sales, Marketing, and retailer needs. You will lead agency management, optimize store coverage, and design shopper journeys to maximize ROI.

The role requires 4–7 years in marketing-related roles, strong analytics, and cross-functional collaboration skills. This is a full-time position based in Brazil, with emphasis on brand consistency across POS.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 4–7 years of work experience in segment marketing, trade marketing or related field preferred.
• Ability to lead cross-functional teams and manage agency services.

Responsibilities

• Create and own the end-to-end in-store go-to-market strategy.
• Align Sales, Marketing, Category and retailer needs.
• Lead, negotiate and audit Trade Marketing agency services.
• Ensure Extended Sales Force productivity and optimized coverage in Tier 1 and 2 stores.
• Design the shopper decision journey.
• Define commercial + communication strategy, ensuring flawless implementation.
• Lead and ensure brand consistency and leadership across all in-store touchpoints.
• Create distinctive brand leadership at POS.
• Enable and elevate retail sales force performance.
• Lead ESF product and storytelling training strategy and develop playbooks and tools.
• Track business KPIs and manage Trade Marketing investments to maximize ROI.

Skills

Analytics

Business Development

Business Marketing

B2B

CRM

Data Analysis

Trade Marketing

Go-to-Market Strategy

KPIs

Market Research

Marketing

Marketing Communications

Marketing Strategies

Education

Four-year or Graduate Degree in Marketing, Business Administration, or related field

Job description

Trade Marketing Analyst

Description

This role is responsible for owning Trade Marketing strategy in Brazil, contributing to development of market plans, in-store experience and preparing and delivering key performance reports. The role also leads the execution of marketing deliverables, performs data analytics, and designs customer experience journeys. Additionally, the role ensures legal compliance, leads content adaptation, and heads moderate to high complexity projects to support operational and strategic plans.

Responsibilities

• Create and own the end-to-end in-store go-to-market strategy;
• Align Sales, Marketing, Category and retailer needs;
• Lead, negotiate and audit Trade Marketing agency services;
• Ensure Extended Sales Force productivity and optimized coverage in Tier 1 and 2 stores;
• Design the shopper decision journey;
• Define commercial + communication strategy, ensuring flawless implementation;
• Lead and ensure brand consistency and leadership across all in-store touchpoints;
• Create distinctive brand leadership at POS;
• Enable and elevate retail sales force performance;
• Lead ESF product and storytelling training strategy and develop playbooks and tools;
• Track business KPIs and manage Trade Marketing investments to maximize ROI.

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in segment marketing, trade marketing or a related field or an advanced degree with 3-5 years of work experience.

Preferred Certifications

NA

Knowledge & Skills

• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Trade Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Strategies

Cross-Org Skills

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope

• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity

• Responds to moderately complex issues within established guidelines.

Disclaimer

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

#LI-POST

Job

Marketing

Schedule

Full time

Shift

No shift premium (Brazil)

Equal Opportunity Employer (EEO)

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"