Senior Marketing Analyst

Yapp; São Paulo; On-site; BRL 120,000 - 180,000; Full time

Job summary

Yapp in Brazil is seeking a Senior Brand Marketing Analyst with deep experience in the automotive sector to strengthen brand positioning and drive demand. You will develop and execute brand and product marketing strategies across digital channels, events, partnerships, and lead generation.

The role requires a strategic, hands-on, data-driven mindset with strong negotiation and stakeholder management skills to support sales growth and market expansion in the truck and commercial vehicle segment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or Automotive related field.
• Solid experience in automotive marketing with OEMs, dealerships, or advertising agencies.
• Experience in the truck and commercial vehicle segment is a strong advantage.
• Proven track record of marketing results in the Brazilian market (awareness, demand, sales).
• Strong negotiation with media outlets, suppliers, agencies, and partners.
• Strong data analysis to translate insights into practical decisions and actions.
• Experience managing marketing KPIs (leads, conversion, ROI/ROAS).
• Creative mindset for campaigns aligned with market trends.
• Proficient in digital marketing: Google Analytics, Meta Ads, SEO.
• Advanced English proficiency.

Responsibilities

• Develop and execute brand and product marketing strategies.
• Cover digital channels, media, events, partnerships, and lead generation.
• Strengthen brand positioning and support sales growth.
• Collaborate with cross-functional teams and external partners.

Skills

Brand marketing

Digital marketing

Negotiation

Stakeholder management

Data analysis

Lead generation

Campaign optimization

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Meta Ads

SEO

Job description

We are looking for a Senior Brand Marketing Analyst with strong experience in the Brazilian automotive market, preferably in the truck and commercial vehicle segment, to strengthen brand positioning, generate demand, and support sales growth.The role will be responsible for developing and executing brand and product marketing strategies, covering digital channels, media, events, partnerships, and lead generation.We seek a strategic, hands-on, data-driven, and creative professional with strong communication, negotiation, and stakeholder management skills.

Requisitos

• Bachelor’s degree in Marketing, Business Administration, Business Management, Automotive Engineering, or a related field.
• Solid experience in marketing within the automotive industry, including experience with OEMs, dealerships, or automotive clients at advertising agencies.
• Experience in the truck and commercial vehicle segment will be considered a strong advantage.
• Proven track record of marketing results in the Brazilian market, such as increasing brand awareness, generating demand, driving sales growth, or successfully launching new products.
• Strong negotiation skills with media outlets, suppliers, agencies, distributors, and business partners.
• Strong analytical skills, with the ability to interpret marketing and market data and translate insights into practical decisions and actions.
• Experience managing marketing KPIs, including leads, conversion rates, campaign performance, audience profiles, and ROI/ROAS.
• Creative mindset, with the ability to develop relevant marketing campaigns and commercial initiatives aligned with market trends.
• Practical knowledge and experience in digital marketing, including Google Analytics, Meta Ads, and SEO.
• Advanced English proficiency, with strong listening, speaking, reading, and writing skills.