TikTok Shop Strategy & Intelligence Specialist - Fashion

TikTok Inc.; São Paulo; On-site; BRL 120,000 - 180,000; Full time

Job summary

TikTok Fashion Brazil is seeking a Strategy & Intelligence Specialist to lead analytical, campaign, and creator-related projects that will drive sustainable growth for the category in TikTok Shop. You will act as the main point of contact for central teams, translating data insights into actionable strategies and serving as the category lead for creator initiatives.

This role demands strong BI skills, comfort with large datasets, and the ability to turn insights into action in a fast-paced

Qualifications

• Bachelor's degree or above with 3+ years in BI/Strategy/Growth/e-commerce.
• Strong analytical thinking with ability to translate insights into action.
• Experience with TikTok Ads and campaign logic is a plus.
• Comfortable handling large data sets and building dashboards.
• Excellent communication and stakeholder management.

Responsibilities

• Act as strategic POC for internal teams on creator initiatives, hero product growth, advertising performance, campaign efficiency
• Lead data analysis and insights to support category and subcategory development strategies
• Coordinate the execution of monthly campaigns, identifying opportunities to increase GMV and content output (Lives, Videos)
• Monitor, evaluate and optimize ad performance metrics (CTR, ROAS, GMV per dollar spent)
• Track and report on hero product penetration and scalability by subcategory
• Work closely with Creator and Ads teams to match merchant needs with performance drivers
• Partner with Creator teams to develop an active & engaged Fashion creator community for TikTok Shop

Skills

Analytical thinking

Dashboarding

Communication

Stakeholder management

Independent work

Education

Bachelor's degree or above

Tools

Excel

SQL

Tableau

Job description

Responsibilities

Team Introduction

The Fashion Brazil team is looking for a Strategy & Intelligence Specialist, responsible for leading analytical, campaign and creator-related projects that will drive sustainable growth of the category in TikTok Shop. This role will act as the main point of contact for central teams, driving alignment between data insights and execution, and act as category lead for creator-related initiatives.

Responsibilities

• Act as strategic POC for internal teams on creator initiatives, hero product growth, advertising performance, campaign efficiency
• Lead data analysis and insights to support category and subcategory development strategies
• Coordinate the execution of monthly campaigns, identifying opportunities to increase GMV and content output (Lives, Videos)
• Monitor, evaluate and optimize ad performance metrics (CTR, ROAS, GMV per dollar spent)
• Track and report on hero product penetration and scalability by subcategory
• Work closely with Creator and Ads teams to match merchant needs with performance drivers
• Partner with Creator teams to develop an active & engaged Fashion creator community for TikTok Shop

Qualifications

Minimum Qualifications

• Bachelor's degree or above, with 3+ years of experience in Business Intelligence, Strategy, Growth, or E-commerce; experience with Creators is a plus.
• Strong analytical thinking and ability to translate insights into action
• Familiarity with TikTok Ads, campaign logic and category merchandising is a plus
• Comfortable handling large data sets and building dashboards (Excel, SQL, Tableau or similar)
• Ability to work independently in a fast-paced and evolving environment
• Excellent communication and stakeholder management skills