Strategist, TikTok

Quartile; Brasil; On-site; BRL 180,000 - 300,000; Full time

Job summary

Quartile is seeking a Senior TikTok Strategist in Brazil to own growth across TikTok Shop for a portfolio of clients. You will set strategy, drive execution, and coordinate with cross-functional teams to optimize catalog, hero products, and listings while leveraging data-driven insights.

The role requires hands-on experience with TikTok Shop and other social platforms, strong English communication, and the ability to act as a player-coach in a fast-paced startup environment.

Qualifications

• 3+ years in ecommerce strategy, channel operations, or growth strategy.
• Hands-on experience with TikTok Shop, social commerce, or creator-led marketing.
• Auditing product catalogs and go/no-go decisions based on profitability.
• Experience with product listing optimization, SEO/keyword strategy, or pricing analysis.
• Comfort analyzing margins, ROAS, and contribution margin.
• 2+ years in a client-facing role, preferably with small/medium brands.
• Fluent written and spoken English.
• Nice-to-have: affiliate marketing or creator economics background.
• Nice-to-have: experience with multiple marketplaces (Amazon, Shopify, Walmart, Target).
• Nice-to-have: familiarity with TikTok Ads Manager, Amazon Advertising, Google, Meta.

Responsibilities

• Own each client's growth on TikTok Shop end to end, setting strategy and driving execution.
• Manage a portfolio of accounts, surfacing insights to shape the service model.
• Lead brand discovery and catalog audits across TikTok, Amazon, and DTC.
• Select Hero Products based on margins, content potential, and channel fit.
• Prepare listings for launch with optimized titles, descriptions, and images.
• Develop the 12-month plan with milestones and 90-day scale-gate reviews.
• Track GMV, ROAS, contribution margin, AOV, and creator efficiency; recommend optimizations.
• Coordinate with Sampling and Affiliate teams and support creator seeding.
• Lead kickoff calls, quarterly business reviews, and documented decision-making.
• Surface product and client feedback to internal teams for service improvements.

Skills

E-commerce strategy

Channel operations

Growth strategy

TikTok Shop experience

Catalog auditing

Profitability analysis

Pricing analysis

Financial data analysis

Client-facing

Data-driven decision making

Tools

TikTok Ads Manager

Amazon Advertising

Google Ads

Meta Ads

Job description

Who We Are

Quartile, the world's largest retail media optimization platform, is a trusted partner for multichannel e-commerce success. Through unmatched expertise and patented AI technology, we fuel growth for 5,300+ brands and sellers worldwide and manage an annual ad spend exceeding $2 billion. The award-winning platform covers major marketplaces and ad channels for optimal reach. The result is unprecedented granularity, smarter budgeting, and bespoke solutions for retailers.

Quartile is proud to be an equal opportunity employer with employees stemming from a wide range of backgrounds and experiences. As a business, we value the enrichment that diversity brings to our organization and are committed to a culture that creates a sense of inclusion and belonging. We welcome new perspectives and affirm that all employment decisions are made without regard to race, color, ancestry, religion, national origin, age, familial or marital status, sex, sexual orientation, pregnancy, gender identity or expression, disability, genetic information, veteran status, or any other classification protected by federal, state, or local law.

Overview

We're looking for a Senior TikTok Strategist to join our growing team. In this role you'll be exposed to all facets of the business and encouraged to develop skills both within and beyond your remit, working alongside passionate, high-performing colleagues. You'll own the 12-month strategic roadmap for each TikTok Shop client — from catalog audit and Hero Product selection through launch readiness, quarterly reviews, and scale planning. The ideal candidate is a flexible team player who thrives in a fast-paced environment, communicates with clarity and confidence, and applies data-driven decision-making. As a player-coach, you'll both make the calls and do the work — delegating to specialist teams when that moves faster, and rolling up your sleeves when it doesn't.

Requirements

• 3+ years of experience in e-commerce strategy, channel operations, or growth strategy
• Direct, hands-on experience with TikTok Shop, social commerce, or creator-led marketing
• Demonstrated ability to audit product catalogs and make go/no-go decisions against profitability criteria
• Experience with product listing optimization, SEO/keyword strategy, or pricing analysis
• Comfort analyzing financial data — margins, commission structures, contribution margin, and ROAS
• 2+ years in a client-facing role, preferably managing small and medium-sized brands
• Fluent written and spoken English

Nice To Have

• Background in affiliate marketing or creator economics
• Experience managing other marketplaces or channels (Amazon, Shopify, Walmart, Target) is a plus
• Familiarity with advertising platforms (TikTok Ads Manager, Amazon Advertising, Google, Meta)
• Experience with consumer brands, CPG, beauty, or DTC products
• Exposure to SQL, data-analytics tools, or business intelligence platforms
• Intellectual curiosity and a strong desire to learn and experiment in a rapidly changing industry
• Experience in a fast-paced, startup environment

What You’ll Do

This role centers on owning each client's growth on TikTok Shop end to end. You'll set strategy, drive execution across a portfolio of assigned accounts, and surface feedback and insights that shape how Quartile builds its TikTok Shop managed service.

Key Responsibilities Include

• Lead assigned accounts. Act as the dedicated strategist for each TikTok Shop client, owning the 12-month roadmap and partnering closely with the Account Manager and specialist teams to drive client success.
• Run brand discovery and catalog audits. Pull the full catalog across TikTok, Amazon, and DTC, and determine which products actually work on the channel.
• Select Hero Products. Score every product against margin economics, content demoability, inventory depth, affiliate commission capacity, compliance risk, cross-channel demand, and channel fit, then select the one to three products that will drive the engine.
• Prepare listings for launch. Optimize titles, descriptions,attributes, and images for TikTok search; confirm variation architecture, bundle strategy, pricing, and parity; and audit compliance and shop health.
• Build and defend the strategy. Develop the 12-month plan with quarterly milestones, own the 90-day scale-gate review, and make the case for expansion or optimization based on data.
• Optimize performance. Track performance across GMV, ROAS, contribution margin, AOV, and creator efficiency; identify optimization opportunities; and provide ongoing strategic recommendations.
• Partner cross-functionally. Brief the Sampling and Affiliate teams on creator strategy and product priorities, support creator seeding and affiliate launch, and keep the Account Manager equipped for client reporting.
• Lead client moments. Run kickoff calls and quarterly business reviews, present the 90-day review, and keep every decision documented and defensible.
• Surface insights. Capture product and client feedback from your account work and surface it to internal teams, helping shape Quartile's TikTok Shop managed-service model.
• Play both roles. Make the strategic calls and own the outcomes, delegating tasks to specialists when that moves faster and executing them yourself when it does not.

This is a PJ contract based out in Brazil.