Business Development Manager - TikTok Shop - São Paulo

TikTok Inc.; São Paulo; On-site; BRL 120,000 - 180,000; Full time

Job summary

TikTok is looking for a Business Development Manager to focus on TikTok Shop. You will be crucial in driving revenue, managing enterprise client relationships, and positioning TikTok Shop Ads as a vital solution. Success hinges on strategic thinking, client-centricity, and sales skills.

The ideal candidate will have over 3 years in digital advertising and a Bachelor's degree, alongside strong communication and analytical skills. Join us to help brands integrate into our eCommerce ecosystem!

Qualifications

• 3+ years of experience in digital advertising, eCommerce, or media sales.
• Proven success in managing complex client relationships with data-driven solutions.
• Excellent communication, storytelling, and presentation skills.

Responsibilities

• Lead strategic relationships with enterprise clients focused on TikTok Shop.
• Analyze campaign performance to inform strategy and provide actionable recommendations.
• Collaborate with cross-functional teams to deliver high-impact solutions.

Skills

Digital advertising

ECommerce

Media sales

Sales acumen

Analytical skills

Education

Bachelor’s degree in related areas

Job description

About the Role

As a Business Development Manager focused on TikTok Shop, you will play a critical role in driving revenue, leading strategic conversations with clients, and positioning TikTok Shop Ads as a core solution in our ecosystem. You will act as a trusted consultant to clients and cross‑functional teams, helping brands integrate commerce and media strategies, unlock performance opportunities, and scale their businesses through TikTok Shop.

Success in this role requires a strong mix of strategic thinking, client‑centricity, sales acumen, and a deep understanding of eCommerce dynamics.

Responsibilities

• Lead strategic relationships with enterprise clients, with a focus on TikTok Shop adoption and commerce media strategy.
• Act as a subject matter expert in TikTok Shop Ads, educating clients and internal stakeholders on product capabilities, best practices, and roadmap developments.
• Master Product and Measurement Knowledge to unlock TikTok Shop opportunities with our main clients.
• Collaborate closely with Product Marketing, Client Solutions Team and E‑commerce (TikTok Shop) teams to deliver high‑impact solutions and integrated media plans.
• Identify key growth opportunities within your client portfolio and develop tailored activation plans to maximize Shop Ads usage and performance.
• Analyze campaign performance and business data to inform strategy, provide actionable recommendations, and build compelling narratives.
• Stay ahead of market trends, competitor offerings, and category movements to proactively guide client strategy and drive innovation.
• Champion feedback loops with Product and cross‑functional teams, sharing insights from clients to improve TikTok Shop solutions.
• Participate in internal knowledge sharing initiatives, contributing to case studies, learning sessions, and strategic alignment across teams.
• Focus on business development and sales and upsell skills to unlock new opportunities.

Qualifications

Minimum Qualifications

• 3+ years of experience in digital advertising, eCommerce, or media sales, understanding of eCommerce ecosystem, performance marketing, and retail media strategies.
• Bachelor’s degree in related areas.
• Proven success in managing complex client relationships and delivering consultative, data‑driven solutions.
• Excellent communication, storytelling, and presentation skills.

Preferred Qualifications

• Experience working with commerce or marketplace platforms.
• Experience in selling or managing performance‑based ad products.
• Strong analytical skills and familiarity with auction‑based media buying.
• Self‑starter mindset with adaptability to thrive in a fast‑paced, evolving environment.
• Experience collaborating with cross‑functional teams (e.g., product, marketing, analytics).
• Ability to influence and build trust with senior‑level stakeholders.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.