Social Media Account Manager

Publicity For Good; Rio de Janeiro; Presencial; Tempo integral

Resumo da oferta

A leading company seeks a Social Media Account Manager to design and implement strategies that enhance client brand identities. The role involves managing content calendars, collaborating with teams, and ensuring measurable results across platforms. Ideal candidates will have 3-5 years of experience in social media marketing and strong communication skills.

Qualificações

• 3-5 years of experience in social media marketing.
• Proven ability to develop platform-specific strategies.

Responsabilidades

• Develop platform-specific strategies aligned with client objectives.
• Create and manage detailed content calendars.
• Monitor and analyze campaign performance.

Conhecimentos

Social Media Marketing

Project Management

Client Relations

Communication

Data Analysis

Formação académica

Bachelor's degree in Marketing

Ferramentas

Hootsuite

Later

Buffer

SproutSocial

Descrição da oferta de emprego

The starting pay for this position is $787 USD.

Role

The Social Media Account Manager serves as the primary architect of platform-specific strategies tailored to client goals and brand identities. This role bridges strategic planning with tactical execution, ensuring all social media activities deliver measurable results while maintaining brand consistency. Working at the intersection of client relations and content delivery, the Account Manager translates business objectives into comprehensive social media plans, orchestrates content calendars, and collaborates with cross-functional teams to implement campaigns that resonate with target audiences.

Responsibilities

1. Develop platform-specific strategies aligned with client business objectives and target audience behaviors.
2. Create and manage detailed content calendars, ensuring timely delivery of posts across platforms.
3. Establish and maintain client tone of voice guidelines for consistent brand representation.
4. Coordinate with content creators, designers, and PR teams to produce engaging, on-brand content.
5. Plan and execute social media campaigns that integrate with broader marketing initiatives.
6. Research and implement platform-specific trends and features to maximize engagement.
7. Identify and coordinate influencer partnerships that align with brand values and campaign goals.
8. Provide regular status updates and performance reports to clients and internal stakeholders.
9. Monitor and analyze campaign performance, making data-driven recommendations for optimization.
10. Respond to client feedback and requests promptly, maintaining strong client relationships.
11. Stay current on social media best practices and platform updates across all major networks.
12. Collaborate with paid social specialists to integrate organic and paid strategies effectively.
13. Participate in client meetings and presentations to discuss strategy, performance, and future plans.

Results

• Cohesive social media presence across platforms that reinforces client brand identity and values.
• Increased engagement metrics (likes, shares, comments, saves) through strategic content planning.
• Growth in follower count and audience quality through targeted content strategies.
• Successful implementation of campaigns that meet or exceed established KPIs.
• Timely execution of content calendars with minimal revisions required.
• Strong client relationships built on trust, transparency, and consistent value delivery.
• Effective collaboration with internal teams resulting in high-quality, integrated content.
• Detailed performance reports demonstrating social media impact on business goals.
• Successful adaptation to platform changes and trends ahead of competitors.
• Positive client feedback regarding account management and strategic direction.
• Seamless integration of organic and paid social media efforts for maximum impact.
• Development of scalable, repeatable processes that enhance efficiency and content quality.

Requirements

• 3-5 years of experience in social media marketing with a focus on account management.
• Proven ability to develop and implement platform-specific social media strategies.
• Experience managing multiple client accounts with different brand voices.
• Strong understanding of major social platforms including Meta, Instagram, TikTok, Twitter, etc.
• Excellent project management skills with attention to detail and deadlines.
• Superior written and verbal communication skills, especially for client-facing interactions.
• Experience with social media management tools (Hootsuite, Later, Buffer, SproutSocial, etc.).
• Ability to interpret social media analytics and translate data into strategies.
• Knowledge of content creation processes from ideation to publishing and promotion.
• Experience collaborating with creative teams and providing constructive feedback.
• Understanding of influencer marketing strategies and relationship management.
• Adaptability and willingness to learn new platforms and features as the landscape evolves.
• Bachelor's degree in Marketing, Communications, or related field preferred.