Senior Digital Marketing Analyst

Jobtailor; São Paulo; Presencial; BRL 90 000 - 150 000; Tempo integral

Resumo da oferta

Jobtailor is seeking a Brand and Communications Strategist to lead integrated campaigns and customer-focused messaging in Brazil. You will shape positioning, territories and key messages, and collaborate with internal teams and agencies to drive performance.

You will analyze channels and the customer journey to spot friction and optimization opportunities, while coordinating partnerships, vendors, and Vivo campaigns with a data-driven approach.

Qualificações

• Knowledge of advertising and communications, including campaign production, online and offline media, social media, and influencers
• Strong writing and information design skills for preparing presentations and briefs
• Solid experience in branding, brand strategy, communications, or related fields
• Analytical ability, strategic vision, curiosity, agility, and proactivity
• Knowledge of trends, consumer behavior, and cultural movements
• Minimum intermediate English proficiency
• Minimum basic Spanish proficiency

Responsabilidades

• Develop brand and communication strategies, including positioning, territories, key messages, campaign architecture, and integrated plans focused on the customer experience
• Analyze channels and the customer journey to identify friction points and optimization opportunities
• Identify, evaluate, and recommend partners and vendors for projects, pilots, collaborations, and special initiatives
• Monitor the market and competitors, mapping trends, benchmarks, and best practices
• Facilitate working sessions, alignment meetings, and data- and insight-driven presentations
• Develop and coordinate Vivo advertising campaigns, tracking results and reporting on performance and insights
• Collaborate with internal teams and partners, including Media, Trade Marketing, Marketing, Public Relations, Business, Product Development, and agencies
• Build plans with a strategic perspective and a results-oriented approach

Conhecimentos

Branding

Campaign production

Advanced PowerPoint

Analytical ability

Communication skills

Curiosity

Agility

Proactivity

Formação académica

Bachelor's Degree in Advertising

Postgraduate Degree in Marketing

Ferramentas

PowerPoint

Descrição da oferta de emprego

• Develop brand and communication strategies, including positioning, territories, key messages, campaign architecture, and integrated plans focused on the customer experience
• Analyze channels and the customer journey to identify friction points and optimization opportunities
• Identify, evaluate, and recommend partners and vendors for projects, pilots, collaborations, and special initiatives
• Monitor the market and competitors, mapping trends, benchmarks, and best practices
• Facilitate working sessions, alignment meetings, and data- and insight-driven presentations
• Develop and coordinate Vivo advertising campaigns, tracking results and reporting on performance and insights
• Collaborate with internal teams and partners, including Media, Trade Marketing, Marketing, Public Relations, Business, Product Development, and agencies
• Build plans with a strategic perspective and a results-oriented approach

Requirements

• Knowledge of advertising and communications, including campaign production, online and offline media, social media, and influencers
• Strong writing and information design skills for preparing presentations and briefs
• Solid experience in branding, brand strategy, communications, or related fields
• Advanced PowerPoint proficiency
• Analytical ability, strategic vision, curiosity, agility, and proactivity
• Strong communication and organizational skills, with the ability to work collaboratively with diverse teams
• Knowledge of trends, consumer behavior, and cultural movements
• Bachelor’s and/or postgraduate degree in advertising or marketing preferred
• Minimum intermediate English proficiency
• Minimum basic Spanish proficiency
• Affinity with technology and the ability to identify opportunities
• Basic knowledge of contract management, budget control, and payment processes

Core Competencies

Demonstrates expertise in developing brand and communication strategies, with a strong focus on customer experience and campaign performance. Proficient in analyzing market trends and consumer behavior to drive strategic initiatives and collaboration across diverse teams.

Highest-signal resume keywords

• Brand Strategy
• Campaign Production
• Advanced PowerPoint Proficiency
• Analytical Ability
• Strong Communication Skills

Hard Skills

• Advertising Knowledge
• Communications Knowledge
• Branding Experience
• Information Design Skills
• Budget Control Knowledge
• Contract Management Knowledge

Soft Skills

• Organizational Skills
• Curiosity
• Agility
• Proactivity

Certifications & Qualifications

• Bachelor’s Degree in Advertising
• Postgraduate Degree in Marketing

Industry Keywords

• Customer Journey
• Friction Points
• Market Monitoring
• Consumer Behavior
• Cultural Movements
• Integrated Plans