Senior Marketing Specialist

Virtustant; Brazil; Remote; BRL 300,000 - 500,000; Full time

Job summary

Virtustant is seeking a Senior Marketing Specialist to lead performance marketing initiatives, optimize conversions, and guide brand campaigns. You will manage digital ads on Meta and Google, support webinars and podcasts, and coordinate closely with BDRs and SDRs to drive demand generation.

This role emphasizes execution across channels rather than website development. You will drive email marketing programs and contribute to rebranding efforts, with a focus on data-driven decision making and

Qualifications

• : Experience with performance marketing.
• : Experience with conversion rate optimization.
• : Experience with targeting strategies.
• : Experience with messaging development.
• : Experience managing marketing projects.
• : Experience with website rebranding.
• : Experience executing ad campaigns on Meta and Google.
• : Experience setting up webinars.
• : Experience setting up podcasts.
• : Experience with email marketing.
• : Experience coordinating with sales teams.
• : C1 or C2 English level.

Responsibilities

• Manage marketing performance marketing landing pages.
• Focus on conversion, targeting, and messaging.
• Act as a project manager for brand marketing.
• Rebrand websites.
• Execute ad campaigns on Meta and Google.
• Help set up webinars and podcasts.
• Manage email marketing campaigns.
• Coordinate with BDRs and SDRs to ensure their success.
• Schedule podcast posts.

Skills

Performance marketing

Conversion rate optimization

Targeting strategies

Messaging development

Project management

Website rebranding

Meta Ads

Google Ads

Email marketing

Coordination with sales teams

English proficiency

Tools

Meta Ads

Google Ads

Job description

Job Title: Senior Marketing Specialist

About The Company

The client is a digital marketing agency that focuses on lead generation and increasing online sales. Their main goal is to help businesses acquire more customers through internet strategies that are measurable and data-driven.

Job Description

This is a senior-level role. You will manage marketing projects for the brand. You will focus on performance marketing, conversion, targeting, and messaging. You will also work on rebranding websites. You will execute ad campaigns on Meta and Google. You will help set up webinars and podcasts. You will manage email marketing. You will coordinate with Business Development Representatives (BDRs) and Sales Development Representatives (SDRs) to ensure their success. This role involves execution, not building websites in WordPress. For podcasts, you will schedule posts.

Responsibilities Of The Role

• Manage marketing performance marketing landing pages.
• Focus on conversion, targeting, and messaging.
• Act as a project manager for brand marketing.
• Rebrand websites.
• Execute ad campaigns on Meta and Google.
• Help set up webinars and podcasts.
• Manage email marketing campaigns.
• Coordinate with BDRs and SDRs to ensure their success.
• Schedule podcast posts.

Required Experience And Qualifications

• Experience with performance marketing.
• Experience with conversion rate optimization.
• Experience with targeting strategies.
• Experience with messaging development.
• Experience managing marketing projects.
• Experience with website rebranding.
• Experience executing ad campaigns on Meta and Google.
• Experience setting up webinars.
• Experience setting up podcasts.Experience with email marketing.
• Experience coordinating with sales teams.
• C1 or C2 English level.

Preferred Skills

• None specified.

Personality

• Proactive.
• Open.
• Paced.

Software & Tools

• Meta Ads.
• Google Ads.

Schedule

Monday, Tuesday, Wednesday, Thursday, Friday

08:00-05:00 ET (1 hour for lunch break)

40 hours per week

Salary And Benefits

• Payment in USD or Local Currency according to candidate's preference.
• Full-time remote opportunity.