Sr. Product Marketing Specialist

Tecla; Brasil; Teletrabalho; BRL 201 756 - 259 400; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Two weeks of paid vacation

10 paid days for local holidays

Resumo da oferta

A dynamic technology company is seeking a Product Marketing Specialist in Brazil, responsible for developing product marketing strategies and transforming data operations. This role requires 7+ years of relevant experience, a background in SaaS marketing, and strong communication skills. It offers a fully remote structure, collaboration with high-profile stakeholders, 2 weeks of vacation, and local holiday benefits. Join us to shape impactful marketing strategies in the asset management sector.

Qualificações

• 7+ years of experience as a Product Marketing Specialist or similar.
• Proven ability to influence human behavior through targeted messaging.
• Experience in SaaS-based solutions marketing is a must.

Responsabilidades

• Develop and execute marketing strategies for niche audiences.
• Conduct market research and data analysis.
• Oversee product messaging and content creation.
• Translate complex concepts into clear narratives.
• Collaborate with cross-functional teams to align messaging.

Conhecimentos

Empathy for the end user

Expertise in data governance

Hands-on experience managing digital platforms

Mastery of UX principles

Strong communication skills

Project management

Formação académica

Bachelor’s degree in Marketing or related field

Ferramentas

CMS

SharePoint

Digital content management platforms

Descrição da oferta de emprego

*Native/Bilingual English is required for this role (read/written/spoken)

Please upload your CV Resume in English.

Monthly salary: $3,500 - $4,500 USD

Along with our partner, we are seeking a Product Marketing Specialist who will be responsible for developing and executing strategies for product marketing, with a focus on transforming their data operations and operating model. This role blends a strong background in CMS, web design, blogging, and copywriting to lead the transformation of their data operations and operating model. This role is pivotal in shaping how they communicate to various niche audiences through compelling storytelling and strategic content delivery.

You’ll be responsible for crafting and executing product marketing strategies that blend narrative development, digital content management, and precise product positioning. Your work will center around building a centralized content hub and content marketing campaigns.

Success in this role requires:

• Empathy for the end user and a sharp editorial instinct.
• Expertise in data governance or technology infrastructure, with the ability to translate complex concepts into accessible, engaging content.
• Hands-on experience managing digital platforms including blogs, websites, and SharePoint.
• Mastery of UX principles, content funnels, and CMS ecosystems, ensuring seamless user journeys and optimized engagement.

Key Responsibilities:

• Develop and execute comprehensive targeted marketing strategies for internal and niche audience groups, ensuring messaging is tailored, for data operations transformation.
• Conduct market research and data analysis to inform marketing and product positioning; leverage insights from employee feedback, behavioral data, and anecdotal insights from relationship building to refine strategies and maximize engagement.
• Oversee product messaging, content creation, and marketing collateral; manage and maintain internal communication platforms, including blogs, websites, newsletters, and SharePoint, ensuring content is relevant, timely, and aligned with business objectives.
• Translate complex technical concepts into clear, compelling narratives for diverse internal audiences.
• Collaborate with their cross-functional teams including product and engineering, and other marketing specialties to align product messaging with market needs.
• Support product launches and go-to-market strategies with a focus on driving customer adoption and growth.
• Leverage data analytics to track and measure the success of marketing campaigns and product performance.

Required Skills & Experience:

• 7+ years of relevant experience as a Product Marketing Specialist, Content Marketing Specialist, Technical Marketing Manager, or similar.
• Proven ability to influence and transform human behavior through targeted messaging, storytelling, and strategic campaigns.
• Experience driving change and adoption of new products, tools, processes, or cultural shifts through empathetic, audience-centered marketing.
• Demonstrated success in using internal blogs, websites, and SharePoint as platforms to spark engagement, build community, and sustain momentum for change.
• Experience with Data Governance frameworks, data management. Experience in IT infrastructure, data, or finance is a plus.
• Previous experience in SaaS‑based solutions marketing or product management is a must.
• Strong communication, project management, and stakeholder engagement skills.
• Ability to manage complex product marketing initiatives, ensuring alignment with business goals and driving successful market positioning.

Preferred Qualifications:

• A Bachelor’s degree in Marketing, Communications, Psychology, Business, Computer Science, Information Technology, or a related field.
• A fully remote position with a structured schedule that supports work-life balance.
• The opportunity to collaborate with high-profile stakeholders in the asset management industry and shape impactful product marketing strategies.
• Two weeks of paid vacation per year.
• 10 paid days for local holidays.

Work Schedule:

US Pacific Standard Time

*Please note our partner is only looking for full-time dedicated team members who are eager to fully integrate within their team.