Media Buyer & Performance Marketing Specialist

SalesGenius; Brasil; Presencial; BRL 127 268 - 161 206; Tempo integral

Resumo da oferta

SalesGenius in Brazil seeks a Media Buyer & Performance Marketing Specialist to manage paid campaigns across Meta platforms. The ideal candidate will lead client advertising strategies and ensure successful campaign execution.

This role requires a detail-oriented professional with strong CRM skills and a proven track record in optimizing marketing campaigns. You will communicate directly with clients and support lead generation efforts for real estate agents.

Qualificações

• 2–3+ years managing paid advertising campaigns on Meta.
• Experience in a client-facing or agency environment managing multiple accounts.
• Real estate or coaching industry experience is a strong plus.

Responsabilidades

• Own end-to-end campaign execution across Meta.
• Setup and manage Meta Business Manager accounts.
• Build custom audiences and manage retargeting.

Conhecimentos

Meta Ads (Facebook/Instagram)

CRM proficiency (Follow Up Boss, Lofty, GoHighLevel)

CPL benchmarking

A/B testing

Audience strategy

Ferramentas

Meta Business Manager

Slack

Calendly

Descrição da oferta de emprego

Media Buyer & Performance Marketing Specialist

SalesGenius partners with real estate agents across North America to help them build predictable, scalable, deal-closing businesses. We provide world-class coaching, marketing, lead generation, and operational systems that enable agents to convert more clients and grow faster.

We are seeking a high-performance Media Buyer and Performance Marketing Specialist who can own results end-to-end from ad account setup, campaign build‑out, campaign launch through to weekly performance reporting, campaign optimization and live client support.

This is NOT solely a task-taker role.

This is for someone who treats paid media like a craft, obsesses over CPL, and can run client-facing communication as confidently as they run an Ads Manager account.

Drive measurable, consistent results for SalesGenius clients through strategic paid advertising on Meta.

Own the full campaign lifecycle: setup, execution, optimization, and reporting, while ensuring every client's tech stack is correctly integrated and their leads are flowing in.

Be the go-to expert on all things paid ads so SalesGenius can deliver on its promise of predictable lead generation for real estate agents across North America.

What You'll Own

Paid Campaign Management (Meta)

• Own end-to-end campaign execution across Meta (Facebook/Instagram)
• Campaign types include lead generation ads (giveaways, listing ads, hot list ads, CMA ads etc…) and awareness/ engagement/ traffic ads (brand awareness videos, social proof/retargeting, testimonial ads)
• Knowledge, understanding, and ability to set up, optimize and run top of funnel, middle of funnel and bottom of funnel ad types
• Run A/B tests on a regular cadence to reduce CPL and analyze performance
• Ability to communicate campaign performance clearly to both the internal marketing team and to clients who may not be familiar with marketing
• Advise on budget strategy, maintain CPL benchmarks across varied audiences, and manage housing special ad category compliance

Ad Account Setup & Management

• Set up and manage Meta Business Manager accounts, business pages, and Meta ad accounts for new clients
• Troubleshoot Meta account restrictions
• Grant and manage partner access and permissions
• Troubleshoot payment and billing issues and resolve ad rejection and policy violations (including housing category and discriminatory practices flags)
• Handle 2FA and account security issues

Audience Building & Retargeting

• Build custom audiences using CRM lists, page visitors, lead form engagers, and IG/FB page engagers
• Upload client CSV databases for retargeting
• Understanding and ability to set up pixel integration and different standard events (including but not limited to schedule, page view, lead)
• Update existing audiences inside Ads Manager when ad changes are made
• Onboard new clients onto Meta and connect lead ads to GoHighLevel and/or other client CRMs such as Follow Up Boss and Lofty so leads flow in automatically with correct tags
• Configure automation workflows, ManyChat comment‑triggered DM automations, Calendly booking pages, and Typeforms
• Troubleshoot CRM integrations and CRM connection issues

Email Nurture Sequences

• Draft and load email nurture sequences related to the ads into client CRMs, including Follow Up Boss and Lofty
• For listing ad campaigns, build the delivery email plus email nurture sequence and configure it inside the client's CRM

Client Communication & Office Hours

• Host weekly Office Hours sessions for clients, providing real‑time guidance on ad strategy, CPL benchmarks, targeting, and ad account troubleshooting
• Lead onboarding Tech, CRM, & Meta setup calls, ad strategy and performance review calls, and ManyChat setup calls
• Deliver campaigns via Slack with Loom walkthroughs and share performance updates proactively
• Set clear expectations with clients, communicating professionally & effectively

Ad Buildout Deliverables

• Act as project lead on campaign deliverables following existing company templates:
• Coordinate with team members to complete builds
• Double-check all links, automations, videos, and assets before client delivery

Performance Analysis, Reporting & Campaign Optimization

• Present weekly ad audits covering CPL, CTR, Booked Calls
• Make data‑driven recommendations on scaling winners, cutting underperformers, and reallocating budgets
• Maintain Ad Account SOPs and campaign tracking documentation
• Create, present, and implement optimization strategies for underperforming accounts (including but not limited to creative changes, ad copy or headline changes etc…)

You are an A‑Player with:

Core Behaviors

• Data-obsessed: you live in Ads Manager and trust the numbers
• Ownership mindset: you treat every client account like it is your own
• Proactive communicator: clients hear from you before they have to ask
• Detail‑oriented: nothing ships with a broken link or wrong tag
• Calm under pressure: you are managing multiple accounts simultaneously without dropping the ball
• Client excellence mindset: every touchpoint matters

Skills & Capabilities

• Deep expertise in Meta Ads (Facebook/Instagram) campaign build, optimization, and compliance
• CRM proficiency (Follow Up Boss, Lofty, GoHighLevel…)
• Strong understanding of CPL benchmarking, A/B testing, and audience strategy
• Comfortable configuring GoHighLevel, ManyChat, and Calendly integrations
• Able to set up and manage ad nurture sequences in CRMs like Follow Up Boss and Lofty
• Confident communicating with clients via Slack and live calls
• Able to host and lead structured client Office Hours sessions and onboarding calls
• Organized project lead capable of coordinating across team members

Bonus Skills

• ManyChat automation for social media comment‑triggered campaigns
• Real estate industry experience and understanding of agent lead generation funnels
• Familiarity with Follow Up Boss CRM beyond email sequences
• Familiarity with Google and YouTube Ads
• Familiarity with Zapier, API Nation, n8n, and other third‑party API tools

Experience

• 2–3+ years managing paid advertising campaigns on Meta
• Experience in a client‑facing or agency environment managing multiple accounts simultaneously
• Demonstrated ability to reduce CPL through testing and optimization
• Real estate or coaching industry experience is a strong plus
• Eastern Standard Time alignment: you will check in with management during working hours and must be at your computer
• Compensation Range: $2250–$2850 USD depending on experience
• High proficiency in English (written and verbal)
• High-speed internet, reliable equipment (computer, camera, mic), and backup power
• Comfortable working as an independent contractor with bi‑weekly or monthly invoicing
• Comfortable completing a paid trial period to ensure mutual fit
• Ability to take a campaign brief and build it end-to‑end, from coordination through to launch, optimization, and reporting