Marketing Specialist

Alfafam Management Consulting; Brasil; Remote; BRL 260,000 - 390,000; Full time

Benefits offered by this job

Remote work

Job summary

A US-based management consulting company is seeking a detail-oriented Marketing Specialist to lead email and SMS marketing campaigns. This role involves creating and managing campaign strategies, audience segmentation, and compliance with marketing standards. Candidates should have 4–6+ years of experience in marketing strategy and be proficient in platforms like Mailchimp and HubSpot. This is a full-time, remote position offering the opportunity to shape customer experiences and contribute to business growth.

Qualifications

• 4–6+ years in marketing strategy, campaign management, or growth operations.
• Proven success running B2B or service-based campaigns that improved engagement and conversion.
• Strong understanding of email deliverability, segmentation, tagging, and automation.
• Experience with CRM and customer data management; ability to work on multiple projects and meet deadlines.

Responsibilities

• Set up, schedule, and launch email and SMS campaigns across various marketing platforms.
• Build and customize email templates, landing pages, and automation workflows.
• Create and manage automated journeys/flows.
• Ensure campaigns comply with CAN‑SPAM, GDPR, and deliverability best practices.
• Maintain brand guidelines across all communication.

Skills

Marketing strategy

Campaign management

Email marketing platforms

HTML/CSS

Data segmentation

CRM management

Tools

Mailchimp

HubSpot

HTML/CSS

Job description

Join to apply for the Marketing Specialist role at Alfafam Management Consulting.

We are Alfafam, a US‑based Management Consulting Company offering tailored services across the country.

Our primary goal is to help businesses grow by providing comprehensive support in management, operations, budgeting, marketing, hiring, and onboarding.

We are looking for a detail‑oriented Marketing Specialist who will be responsible for planning, building, testing, and launching high‑performing email and SMS marketing campaigns. The ideal candidate must be experienced with marketing automation, segmentation, tagging, and template creation across multiple email/SMS platforms.

Responsibilities

Campaign Creation & Execution

• Set up, schedule, and launch email and SMS campaigns across various marketing platforms.
• Build and customize email templates, landing pages, and automation workflows.
• Implement UTM tracking, dynamic content, personalization tokens, and A/B tests.
• Ensure campaigns comply with CAN‑SPAM, GDPR, and deliverability best practices.
• Maintain brand guidelines across all communication.

Automation & Workflows

• Create and manage automated journeys/flows, including:
• Welcome sequences
• Abandoned cart flows
• Maintain and optimize tagging systems and behavioral triggers.

Audience Management

• Build and manage audience segments, tags, custom fields, and subscriber lists.
• Handle data imports, cleaning, and segmentation for targeted campaigns.
• Manage suppression lists, opt‑ins, and compliance rules.

Required Skills & Experience

• 4–6+ years in marketing strategy, campaign management, or growth operations.
• Proven success running B2B or service‑based campaigns that improved engagement and conversion.
• Strong experience with email marketing platforms such as:
• Mailchimp
• HubSpot
• Knowledge of HTML/CSS for email formatting (preferred).
• Strong understanding of email deliverability, segmentation, tagging, and automation.
• Experience with CRM and customer data management.
• Ability to work on multiple projects and meet deadlines.

The Details

This position is full‑time and remote from Monday to Friday. Standard work hours are 9 a.m. - 6 p.m. EST (New York time zone). The salary range depends on location, experience, and skills.

As a Marketing Specialist at our company, you will play an integral role in shaping the customer experience while contributing directly to the growth of the business. If this sounds like the perfect opportunity for you, please submit your application today! Make sure before applying that your skills and experience fit this position’s requirements.

Seniority level

• Entry level

Employment type

• Full‑time

Job function

• Marketing and Sales

Industries

• Business Consulting and Services