Senior Marketing Performance Analyst

Fanatee; São Paulo; Hybrid; BRL 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Health and dental insurance

Profit sharing

Career development opportunities

Job summary

A leading gaming company in São Paulo is seeking a Senior Marketing Performance Analyst to optimize marketing strategies through data analysis and actionable insights. The ideal candidate will lead user acquisition campaigns, analyze KPIs, and drive continuous improvements within the marketing team. Competitive compensation and health benefits are offered, along with opportunities for professional development and a remote working option with access to the São Paulo office.

Qualifications

• Experience in managing online advertising campaigns with measurable results.
• Robust understanding of marketing principles and strategic campaign management.
• Ability to articulate complex ideas clearly and succinctly.
• Experience managing online advertising campaigns with measurable results.
• Strong analytical and quantitative skills for data-driven insights.
• Proficient in data visualization and presenting insights.
• Detail-oriented with ability to manage multiple projects.
• Advanced proficiency in Excel or Google Sheets.

Responsibilities

• Lead user acquisition campaigns across digital channels aligned with business objectives.
• Monitor and analyze KPIs for campaign effectiveness and optimization.
• Produce reports with insights and recommendations for campaign improvements.
• Produce in-depth campaign performance reports with recommendations.
• Lead A/B testing to refine marketing strategies.
• Conduct market research on trends and opportunities in user acquisition.
• Stay updated on industry trends to drive innovation.

Skills

Strategic campaign management

Data analysis

User acquisition campaigns

Proficiency in English

Communication skills

Project management

Quantitative skills

Education

Bachelor’s degree in Marketing, Business, Engineering, Information Technology, or a related field

Tools

Google Ads

Facebook Ads

Advanced data visualization tools

Microsoft Excel

Job description

Join to apply for the Senior Marketing Performance Analyst role at Fanatee.

We’re looking for a strategic and experienced Senior Marketing Performance Analyst to lead our marketing team. This role is key to optimizing our marketing strategies through deep data analysis, trend identification, and actionable insights—driving campaign performance across our game portfolio.

Responsibilities

• Lead the design and execution of user acquisition campaigns across diverse digital channels, ensuring alignment with overarching business objectives.
• Spearhead the monitoring and analysis of key performance indicators (KPIs) to evaluate the effectiveness of user acquisition campaigns, providing strategic recommendations for optimization.
• Drive collaboration with cross‑functional teams to leverage data insights for informed campaign planning and continuous enhancement.
• Produce in‑depth reports on campaign performance, offering strategic insights and recommendations for iterative improvements.
• Conduct A/B testing initiatives, leveraging data‑driven insights to refine and optimize marketing strategies.
• Conduct comprehensive market research to identify emerging trends, competitive landscapes, and untapped opportunities for user acquisition.
• Stay abreast of industry trends and best practices in user acquisition and digital marketing, driving innovation and continuous improvement within the team.

Requirements

• Bachelor’s degree in Marketing, Business, Engineering, Information Technology, or a related field.
• Robust understanding of advanced marketing principles and concepts, with demonstrated experience in strategic campaign management.
• Exceptional proficiency in English, with the ability to articulate complex ideas clearly and succinctly.
• Experience in managing online advertising campaigns, with a proven track record of driving measurable results.
• Strong analytical prowess and quantitative skills, coupled with the ability to derive actionable insights from complex data sets.
• Proficiency in utilizing advanced data visualization tools and techniques to communicate insights effectively.
• Meticulous attention to detail, coupled with the ability to manage multiple projects concurrently within a dynamic environment.
• Advanced proficiency in Microsoft Office suite, particularly Excel, or Google Sheets.

Nice to have

• Familiarity with leading digital advertising platforms such as Google Ads, Facebook Ads, Unity Ads, etc., with a proven ability to maximize their potential.
• Extensive experience in mobile game advertising.

Personal Attributes

• Proactive leader with a results‑driven mindset, capable of thriving in a fast‑paced and dynamic work environment.
• Collaborative team player with exceptional problem‑solving skills and a strong inclination towards continuous learning and development.
• Enthusiastic about the ever‑evolving digital marketing landscape, with a passion for driving innovation and excellence.
• Excellent communication and interpersonal skills, with a proven ability to build strong relationships across diverse stakeholders.

What We Offer

• Competitive compensation aligned with market standards.
• Health and dental insurance.
• Profit sharing.
• Career development opportunities and professional growth.

While the role is primarily remote, our São Paulo office is available for those seeking a dedicated workspace. There, you’ll find a calm environment, a stocked fridge with snacks and drinks, and even a ping‑pong table for a bit of fun. Come help shape the future with our amazing team!