Performance Marketing Analyst

Trampos; São Paulo; Hybrid; BRL 60,000 - 90,000; Full time

Benefits offered by this job

Vale-alimentação

Auxílio home-office

Seguro de vida

Day-off aniversário

PLR

Total Pass

Mediquo - Telemedicina

Sólides Academy

Job summary

Trampos is seeking a detail-oriented Performance Marketing Analyst to support our LATAM growth team. You will drive data-informed media campaigns across Brazil, Mexico, and Spanish-speaking LATAM, focusing on SMB acquisition and product adoption.

Work with the Growth Marketing Manager to optimize performance and deliver timely insights. You will plan, execute, and optimize paid media campaigns, monitor results daily, develop dashboards, and lead post-campaign analysis to translate learnings into

Qualifications

• Experience in LATAM markets, especially Brazil and/or Mexico.
• Hands-on paid media management across platforms (Meta, Google, etc.).
• Strong data analysis with large datasets and insights.
• Proficient in Excel/Google Sheets with pivot tables and viz.
• Attention to detail and reporting accuracy.
• Fluent in English and Portuguese (written and spoken).
• Knowledge of KPIs: CPA, ROAS, CTR, conversions and LTV.
• Excellent organizational skills for multitasking.

Responsibilities

• Plan, execute and optimize paid media campaigns across platforms.
• Own campaign performance, monitor daily and flag issues.
• Build and improve dashboards with actionable insights.
• Analyze data to evaluate effectiveness and ROI.
• Develop and manage A/B testing strategies.
• Track budgets, pacing, and allocations.
• Collaborate with creative, product marketing, and analytics teams.
• Ensure timelines and milestones are met.
• Lead post-campaign analysis and report learnings.

Skills

LATAM markets

Paid media optimization

Data analysis

Excel/Sheets

Campaign management

A/B testing

Budgeting & pacing

English & Portuguese

Cross-functional collaboration

KPIs: CPA ROAS CTR

Tools

Meta Ads Manager

Google Ads

Analytics platforms

Job description

DESCRIÇÃO

We're looking for a detail-oriented Performance Marketing Analyst to support our LATAM growth marketing team. This person will help drive data-informed media campaigns across key markets (Brazil, Mexico, and Spanish-speaking LATAM), with a focus on small and medium business acquisition and product adoption. You'll work closely with the Growth Marketing Manager to optimize campaign performance, analyze results, support strategic planning, and follow up on important deliveries.

• Plan, execute and optimize paid digital media campaigns across different platforms and channels, ensuring alignment with business objectives and media strategy;
• Take ownership of campaign performance, monitoring results daily, flagging issues and identifying optimization opportunities;
• Build, monitor, and continuously improve performance dashboards and reports with clear, actionable insights;
• Conduct data analysis to evaluate campaign effectiveness, audience behavior, and channel ROI;
• Develop and manage A/B testing strategies and creative performance assessments;
• Participate in with budget tracking, pacing, and allocation recommendations;
• Collaborate with cross-functional teams (creative, product marketing, analytics) to align on campaign goals;
• Follow up on key timelines, milestones, and critical deliverables, ensuring execution within established deadlines;
• Lead post-campaign performance analysis and wrap-up reporting, consolidating learnings and translating them into actionable recommendations for future initiatives.

REQUISITOS

• Experience with LATAM markets (Brazil and/or Mexico preferred);
• Familiarity with messaging-based advertising;
• Proven hands-on experience managing paid media campaigns (Meta Ads Manager, Google Ads, or similar platforms);
• Strong data analysis skills — comfortable working with large datasets, pivoting data, and deriving insights;
• Proficiency in Excel/Google Sheets (pivot tables, formulas, data visualization);
• High attention to detail — ability to QA campaigns, catch discrepancies, and maintain accuracy in reporting;
• Fluent in English and Portuguese (written and spoken);
• In-depth knowledge of key Marketing KPIs: CPA, ROAS, CTR, conversion rates, LTV;
• Strong organizational skills and ability to manage multiple projects simultaneously;
• Knowledge of analytics, BI, and data visualization tools;
• Experience with scaled marketing campaigns.

DESEJÁVEL

• 10+ years of experience in performance/digital marketing, preferably in a tech or platform environment;
• Analytical mindset with a bias for data-driven decision making;
• Proactive communicator who raises issues early;
• Ownership and autonomy to lead initiatives from end to end;
• Comfortable working in a fast-paced, ambiguous environment;
• Detail-obsessed — nothing slips through the cracks.

BENEFÍCIOS

• Vale-alimentação
• Auxílio home-office
• Seguro de vida
• Day-off aniversário
• PLR
• Total Pass
• Mediquo - Telemedicina
• Sólides Academy