Marketing Manager

Fanatics

São Paulo

Hybrid

BRL 120,000 - 180,000

Full time

2 days ago

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Job summary

Fanatics Collectibles seeks a Marketing Manager to lead Brazil-focused marketing strategy and expand presence in Latin America. The role requires hands-on execution, strong leadership, and a track record in digital marketing, branding, and CRM.

You will collaborate with product, licensing, and sales teams and represent the brand at events across the region. The ideal candidate brings 5+ years in marketing within sports or licensing, a proactive mindset, and willingness to travel occasionally.

Qualifications

Bachelor’s degree in Marketing or related field required.
Minimum 5 years in marketing, with leadership experience.
Experience in sports/collectibles or licensing is a plus.
Strong digital marketing, branding, CRM and e‑commerce knowledge.

Responsibilities

Develop and execute Brazil-focused marketing strategy to grow brand and sales.
Plan multi‑channel campaigns (digital, events, partnerships, influencers).
Lead product and license launches with clear go‑to‑market plans.
Manage agencies, vendors, and strategic partners relationships.
Collaborate with product, sales, design, licensing for cohesive campaigns.
Monitor KPIs and provide data-driven insights for decisions.

Skills

Marketing leadership

Digital marketing

Branding

CRM

E-commerce

Education

Bachelor’s degree in Marketing

Tools

CRM software

Google Analytics

Social media tools

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About Us

About The Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next‑generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Role Summary

Fanatics Collectibles is seeking a Marketing Manager who will be responsible for leading the company’s marketing strategy, primarily focused on the Brazilian market, with additional reach into other Latin American countries. We are looking for an experienced, proactive, hands‑on professional who combines strategic vision with strong execution capabilities. Previous experience in the sports industry or with licensed products is a strong advantage.

Key Responsibilities

Develop and execute the company’s marketing plan, focusing on brand growth, consumer engagement, and sales.
Plan and implement multi‑channel marketing campaigns (digital, trade, influencers, events, partnerships) targeting both Brazil and broader Latin America.
Lead product and license launches, defining communication and activation strategies.
Manage relationships with agencies, vendors, and strategic partners.
Collaborate closely with the product, sales, design, and licensing teams to ensure cohesive go‑to‑market efforts.
Monitor KPIs and prepare analytical reports to support data‑driven decision‑making.
Develop initiatives to strengthen the relationship with the collector community.
Ensure consistent brand representation across all channels and touchpoints.
Represent the brand at trade shows, events, and brand activations in Brazil and internationally.

Requirements

Bachelor’s degree in marketing, Communications, Advertising, Business Administration, or related fields.
Minimum of 5 years of experience in marketing, including leadership roles.
Background in sports, entertainment, collectibles, or licensing industries is preferred.
Dynamic, creative, results‑oriented, and highly hands‑on profile.
Strong knowledge of digital marketing, branding, e‑commerce, media campaigns, and CRM.
Intermediate to advanced Spanish and English (desirable for regional coordination).
Willingness to travel occasionally.

Nice To Have

Passion for sports, pop culture, and collectibles.
Experience with regional campaigns across Latin America.
Background in startups or fast‑growing companies.
Understanding of collector consumer behavior

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.

Subject to applicable laws, Fanatics Collectibles may choose to run a background check.

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