Performance Marketing Analyst

Self Money Care; São Paulo; Hybrid; BRL 120,000 - 240,000; Full time

Benefits offered by this job

Vale-alimentação

Auxílio home-office

Seguro de vida

Day-off aniversário

PLR

Telemedicina

Sólides Academy

Job summary

Self Money Care is seeking a detail-oriented Performance Marketing Analyst to support its LATAM growth team across Brazil, Mexico, and Spanish-speaking LATAM. You will drive data-informed campaigns, optimize performance, and collaborate with cross-functional teams to drive product adoption and SMB acquisition.

You will monitor campaigns daily, build dashboards, and develop testing strategies while tracking budgets and milestones to ensure timely deliverables.

Qualifications

• 10+ years of experience in performance/digital marketing
• Analytical mindset with data-driven decision making
• Proactive communicator who raises issues early
• Ownership and autonomy to lead initiatives end to end
• Comfortable in a fast-paced, ambiguous environment
• Detail-obsessed — nothing slips through the cracks

Responsibilities

• Plan, execute and optimize paid digital media campaigns across platforms
• Monitor results daily and flag issues with optimization opportunities
• Build and improve dashboards and reports with actionable insights
• Conduct data analysis to evaluate campaign effectiveness and ROI
• Develop and manage A/B testing strategies and creative performance assessments
• Participate in budgeting, pacing, and allocation recommendations
• Collaborate with cross-functional teams to align on goals
• Follow up on timelines and milestones to ensure deadlines
• Lead post-campaign analysis and translate learnings into recommendations

Skills

Data-driven

Analytical mindset

Proactive communicator

Ownership/autonomy

Fast-paced / ambiguous

Detail-oriented

English & Portuguese fluency

LATAM market familiarity

Tools

Meta Ads Manager

Google Ads

Excel / Google Sheets

Job description

We're looking for a detail-oriented Performance Marketing Analyst to support our LATAM growth marketing team. This person will help drive data-informed media campaigns across key markets (Brazil, Mexico, and Spanish-speaking LATAM), with a focus on small and medium business acquisition and product adoption. You'll work closely with the Growth Marketing Manager to optimize campaign performance, analyze results, support strategic planning, and follow up on important deliveries.

Responsibilities

• Plan, execute and optimize paid digital media campaigns across different platforms and channels, ensuring alignment with business objectives and media strategy
• Take ownership of campaign performance, monitoring results daily, flagging issues and identifying optimization opportunities
• Build, monitor, and continuously improve performance dashboards and reports with clear, actionable insights
• Conduct data analysis to evaluate campaign effectiveness, audience behavior, and channel ROI
• Develop and manage A/B testing strategies and creative performance assessments
• Participate in with budget tracking, pacing, and allocation recommendations
• Collaborate with cross-functional teams (creative, product marketing, analytics) to align on campaign goals
• Follow up on key timelines, milestones, and critical deliverables, ensuring execution within established deadlines
• Lead post-campaign performance analysis and wrap-up reporting, consolidating learnings and translating them into actionable recommendations for future initiatives

Qualifications

• 10+ years of experience in performance/digital marketing, preferably in a tech or platform environment
• Analytical mindset with a bias for data-driven decision making
• Proactive communicator who raises issues early
• Ownership and autonomy to lead initiatives from end to end
• Comfortable working in a fast-paced, ambiguous environment
• Detail-obsessed — nothing slips through the cracks.

Preferred Experience

• Experience with LATAM markets (Brazil and/or Mexico preferred)
• Familiarity with messaging-based advertising
• Proven hands-on experience managing paid media campaigns (Meta Ads Manager, Google Ads, or similar platforms)
• Strong data analysis skills — comfortable working with large datasets, pivoting data, and deriving insights
• Proficiency in Excel/Google Sheets (pivot tables, formulas, data visualization)
• High attention to detail — ability to QA campaigns, catch discrepancies, and maintain accuracy in reporting
• Fluent in English and Portuguese (written and spoken)
• In-depth knowledge of key Marketing KPIs: CPA, ROAS, CTR, conversion rates, LTV
• Strong organizational skills and ability to manage multiple projects simultaneously
• Knowledge of analytics, BI, and data visualization tools
• Experience with scaled marketing campaigns.

Benefits

• Vale-alimentaçãoAuxílio home-officeSeguro de vidaDay-off aniversárioPLRTotal PassMediquo - TelemedicinaSólides Academy