Senior Marketing Analyst

DiDi Global; São Paulo; Híbrido; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

Uma empresa líder em tecnologia de mobilidade busca um Analista de Marketing Sênior para sua equipe de Delivery Marketing. O profissional será responsável por construir a nova marca e liderar campanhas de marketing, colaborando com equipes multifuncionais para garantir a excelência na execução. Este papel é fundamental para o lançamento de um novo negócio de entrega de alimentos, com foco em estratégias inovadoras e análise de desempenho.

Qualificações

• 4+ anos de experiência em marketing, preferencialmente em bens de consumo, tecnologia ou serviços.
• Habilidade analítica forte e capacidade de gerenciar múltiplos projetos.
• Experiência em planejamento de campanhas e colaboração multifuncional.

Responsabilidades

• Responsável por iniciativas de marca e campanhas de marketing de ponta a ponta.
• Colaborar com equipes de negócios para identificar oportunidades e traduzir em estratégias de marketing.
• Monitorar o desempenho da campanha e as tendências de mercado para otimizar iniciativas.

Conhecimentos

Pensamento estratégico

Análise de dados

Gestão de projetos

Colaboração multifuncional

Descrição da oferta de emprego

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

We are looking for a proactive and creative Senior Marketing Analyst to join our Delivery Marketing team.

As a key member of the Marketing team for the new food delivery business, the person will be accountable to build the new brand, supporting the launch of the 99's new venture.This position will be responsible for leading brand initiatives, marketing campaigns and tactical promotions, collaborating directly with business units and cross-functional teams to ensure excellence in execution and performance.

Role Responsibilities

• Taking ownership of brand initiatives and leading end-to-end marketing campaigns
• Collaborating with business and operations teams to identify opportunities and translate them into marketing strategies
• Designing and implementing promotions and trade marketing plans
• Monitoring campaign performance and market trends to continuously optimize initiatives
• Supporting go-to-market plans for new products and services

Role Qualifications

• 4+ years of experience in marketing, preferably in consumer goods, tech, or services
• Strategic thinking combined with strong executional skills
• Strong analytical mindset and ability to manage multiple projects
• Experience in campaign planning and cross-functional collaboration
• Experience with promotional campaigns
• Experience to manage stakeholders accross multifunctions, mainly sales, operations and PR

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms