Campaigns Demand Generation Specialist

Jobtailor; Campinas; Presencial; BRL 180 000 - 300 000; Tempo integral

Resumo da oferta

Jobtailor seeks an experienced Demand Generation Marketing Lead to plan and optimize integrated campaigns across email, social, digital advertising, and marketing automation. You will partner with Sales, Product Marketing, Enablement, and Communications to translate strategies into measurable outcomes and drive pipeline growth.

You will act as a subject matter expert in campaign management, ABM, lead nurturing, and analytics, ensuring data-driven decisions and continuous improvement across

Qualificações

• Bachelor’s degree in Marketing, Business or related field from a recognized university.
• Extensive Digital Marketing and Demand Generation experience with proven campaign design and execution.
• 3+ years in demand generation, campaign management, lead generation, or related marketing function.
• Proficiency with marketing automation platforms, CRM systems, and ABM tools.
• Experience using 6sense is advantageous.
• Strong analytical skills to interpret data and drive decisions.
• Solid understanding of sales processes, lead management, and pipeline development.
• Excellent communication, collaboration, and stakeholder management.
• Ability to work across global teams; highly organized and detail oriented.

Responsabilidades

• Lead planning, execution, performance management, and reporting of demand generation campaigns aligned with commercial objectives and growth strategies.
• Develop and deploy integrated marketing campaigns using email marketing, lead nurturing, lead management, social media, digital advertising, and marketing automation tools.
• Partner with Commercial Enablement, Product Marketing, Sales, and Communications teams to translate campaign strategies into execution plans and measurable outcomes.
• Serve as a subject matter expert and trusted advisor on campaign management best practices.
• Collaborate with Sales teams to maximize lead conversion, improve opportunity creation, and enhance campaign effectiveness.
• Design and execute Account-Based Marketing (ABM) campaigns with Key Account Managers.
• Leverage customer intelligence, content, analytics, and market insights to measure performance and drive continuous improvement.
• Drive process optimization and digital transformation through marketing automation, CRM platforms, ABM technologies, internal stakeholders, and external agencies.

Conhecimentos

Digital Marketing

Demand Generation

Marketing Automation

Campaign Management

ABM

Lead Generation

Data Analysis

Sales Processes

Pipeline Development

Communication

Collaboration

Formação académica

Bachelor's degree in Marketing, Business, or related field

Ferramentas

CRM Systems

Marketing Automation Platforms

6sense

Digital Advertising

Email Marketing

Descrição da oferta de emprego

• Lead the planning, execution, performance management, and reporting of demand generation campaigns aligned with commercial objectives and growth strategies
• Develop and deploy integrated marketing campaigns using email marketing, lead nurturing, lead management, social media, digital advertising, and marketing automation tools
• Partner with Commercial Enablement, Product Marketing, Sales, and Communications teams to translate campaign strategies into execution plans and measurable outcomes
• Serve as a subject matter expert and trusted advisor on campaign management best practices
• Collaborate with Sales teams to maximize lead conversion, improve opportunity creation, and enhance campaign effectiveness
• Design and execute Account-Based Marketing (ABM) campaigns with Key Account Managers
• Leverage customer intelligence, content, analytics, and market insights to measure performance and drive continuous improvement
• Drive process optimization and digital transformation through marketing automation, CRM platforms, ABM technologies, internal stakeholders, and external agencies

Requirements

• Bachelor's degree in Marketing, Business, or a related discipline from an accredited university or college
• Extensive experience in Digital Marketing and Demand Generation, with a proven track record of designing and executing successful campaigns
• 3+ years of experience in demand generation, campaign management, lead generation, or a related marketing function
• Proficiency with marketing automation platforms, CRM systems, and Account-Based Marketing (ABM) tools
• Experience in 6sense considered an advantage
• Strong analytical skills with the ability to interpret campaign data, generate insights, and make data-driven decisions
• Strong understanding of sales processes, lead management, and pipeline development strategies
• Excellent communication, collaboration, project management, and stakeholder management skills
• Ability to work effectively across global teams
• Highly organized, detail-oriented, adaptable, and committed to continuous learning, process improvement, and delivering measurable business results

Core Competencies

Demonstrates expertise in Digital Marketing and Demand Generation, with a strong focus on campaign management, lead generation, and the use of marketing automation tools. Proven ability to analyze data, optimize processes, and collaborate effectively across teams to drive measurable business results.

Highest-signal resume keywords

• Digital Marketing
• Demand Generation
• Marketing Automation
• Campaign Management
• Account-Based Marketing (ABM)

ATS Optimization Keywords

Hard Skills

• Lead Generation
• Campaign Management
• Data Analysis
• Performance Measurement
• Process Optimization

Soft Skills

• Communication
• Collaboration
• Project Management
• Stakeholder Management
• Adaptability

Industry Keywords

• Demand Generation Campaigns
• Lead Nurturing
• Sales Processes
• Pipeline Development
• Customer Intelligence

Tools & Technologies

• CRM Systems
• Marketing Automation Platforms
• 6sense
• Digital Advertising
• Email Marketing