Senior Marketing Analyst

Jobtailor; Belo Horizonte; Presencial; BRL 60 000 - 90 000; Tempo integral

Resumo da oferta

Jobtailor in Belo Horizonte is seeking a Digital Marketing Specialist to lead and execute initiatives across institutional online channels, driving visibility and engagement.

You will manage content production, monitor SEO and analytics, keep the editorial calendar up to date, and collaborate with internal teams and external vendors to align marketing with corporate priorities.

Qualificações

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field.
• At least two years of experience in digital marketing-related activities, preferably in B2B or corporate environments.
• Experience producing content and managing online channels.
• Experience creating and managing content for institutional digital channels.
• Practical knowledge of digital performance metrics, SEO, and online channel performance.
• Ability to organize and execute editorial calendars.
• Clear, concise written communication appropriate for an institutional environment.

Responsabilidades

• Ensure execution of initiatives from the digital plan and increase visibility online.
• Track metrics and performance; recommend tactical adjustments.
• Produce and review digital content aligned with institutional voice and legal standards.
• Keep editorial calendar up to date; publish content regularly on social media and platforms.
• Coordinate relationships with external vendors and website teams.
• Monitor SEO, website performance, and KPIs for online strategy.
• Support social media management: scheduling, engagement, analysis.
• Collaborate with internal departments to align marketing with priorities.
• Contribute to internal communications, outreach projects, and events.

Conhecimentos

Digital Marketing

Content Production

SEO

Analytics

Graphic Design

Formação académica

Bachelor's degree in Marketing

Ferramentas

Google Analytics

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Canva

Descrição da oferta de emprego

• Ensure the execution of initiatives outlined in the digital plan and increase the institution’s visibility across online channels
• Track metrics and the performance of institutional channels, recommending tactical adjustments to optimize results
• Produce and review digital content aligned with the institutional voice, ensuring clarity, relevance, and compliance with communication standards applicable to the legal sector
• Keep the editorial calendar up to date and ensure the regular publication of content on social media and institutional platforms
• Coordinate relationships with external vendors and teams responsible for maintaining websites and digital platforms
• Monitor SEO, website performance, and key indicators relevant to the online strategy
• Support social media management, including post scheduling, engagement monitoring, and performance analysis
• Collaborate with internal departments to align marketing initiatives with institutional and business priorities
• Contribute to internal communications initiatives, institutional outreach projects, and events

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field
• At least two years of prior experience in digital marketing-related activities, preferably in B2B or corporate environments
• Experience producing content and managing online channels
• Experience creating and managing content for institutional digital channels
• Practical knowledge of digital performance metrics, SEO, and online channel performance
• Ability to organize and execute editorial calendars
• Clear, concise written communication appropriate for an institutional environment
• Proficiency with graphic design tools such as Adobe Illustrator, InDesign, and Photoshop, as well as Canva
• Ability to adapt layouts and visual materials for different digital channels and formats
• Strong interpersonal skills and ease working with internal teams and external vendors
• Experience with digital analytics tools such as Google Analytics and familiarity with UX/UI principles are desirable
• Audiovisual production experience or familiarity with editing tools is desirable

Core Competencies

Demonstrates expertise in digital marketing strategies, content production, and performance analysis, with a strong focus on SEO and online channel management. Proficient in coordinating with internal teams and external vendors to enhance institutional visibility and engagement across digital platforms.

Highest-signal resume keywords

• Digital Marketing Experience
• Content Production
• SEO Knowledge
• Graphic Design Proficiency
• Digital Analytics Tools

ATS Optimization Keywords

Hard Skills

• Digital Marketing
• Content Management
• SEO
• Performance Metrics
• Editorial Calendar Management
• Written Communication
• Graphic Design
• Digital Channel Management
• Audiovisual Production
• UX/UI Principles

Soft Skills

• Interpersonal Skills
• Collaboration

Industry Keywords

• B2B Marketing
• Corporate Environment
• Legal Sector
• Digital Content
• Social Media Management

Tools & Technologies

• Google Analytics
• Adobe Illustrator
• Adobe InDesign
• Adobe Photoshop
• Canva