Regional Branding & Partnerships Manager - LATAM

Binance; Brasil; Remote; BRL 250,000 - 450,000; Full time

Benefits offered by this job

Remote-first

Flat structure

Career growth

World-class talent

Job summary

Binance is a leading global blockchain ecosystem. We are hiring a senior product marketing leader to drive the go-to-market strategy across multiple products.

You will define goals, audiences, positioning, and messaging, while collaborating with cross-functional teams to deliver growth initiatives and customer-focused programs. You will gather market insights, inform product development and marketing plans, and champion experimentation.

Qualifications

• Strong interest and experience in cryptocurrency community.
• Track record of launches and campaigns that drove results.
• Collaborative leadership across cross-functional teams.
• Business acumen with LTV and incrementality.
• Strategic and operational excellence.
• Excellent written and verbal communication.
• Self-starter with urgency and entrepreneurial spirit.

Responsibilities

• Drive go-to-market strategy across Binance products.
• Define goals, audience, positioning and messaging; drive growth initiatives.
• Collaborate with business, marketing and regional teams to meet goals.
• Gather competitive, market and customer insights to inform plans.
• Be customer-obsessed and elevate customer experience.
• Launch insights-driven marketing programs across channels and metrics.
• Champion experimentation with scalable programs; optimize based on learnings.
• Attract, coach and develop a talented team of product marketers.

Skills

Go-to-market

Leadership

Analytics

Customer insights

Campaign management

Job description

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

What you'll do:

• Drive the go-to-market strategy across multiple Binance products
• Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes
• Collaborate across business, marketing and regional teams to deliver on business goals and priorities
• Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies
• Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer
• Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels
• Champion Binance's marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings
• Attract, coach and develop a talented team of world-class product marketers.

What we're looking for:

• Strong interest and experience in cryptocurrency space and community
• A strong track record of spearheading launches and marketing campaigns that drove significant business results
• Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives
• Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality
• Strong ability to synthesize insights and leverage to influence key decisionsA scrappy and resourceful way of operating. You are able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems
• An ability to excel at both the strategic and operational levels, and to consistently meet or exceed planned objectives
• Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders
• A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit

Why Binance

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.