Performance Media Analyst

Jobtailor; Rio de Janeiro; Presencial; BRL 120 000 - 180 000; Tempo integral

Resumo da oferta

Grupo Trigo is seeking a driven Paid Media Manager in Rio de Janeiro to plan, deploy, and optimize paid campaigns across Google Ads, Meta, and TikTok. You will set budgets, targets, and KPIs, and turn data into actionable insights for growth across brands.

You will analyze performance metrics, run A/B tests, and collaborate with Marketing, CRM, Loyalty, Data, Delivery, and Technology teams to drive customer growth and ROI. AI tools will be leveraged to enhance productivity and decision making.

Qualificações

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration or related fields.
• Experience managing paid media campaigns (Google Ads, Meta Ads, TikTok Ads or similar platforms).
• Knowledge of performance metrics analysis (CPC, CPA, CTR, ROAS, CAC and conversion rate) and continuous campaign optimization.
• Analytical, data-driven profile with the ability to turn information into business recommendations.
• Strong communication skills and ability to collaborate with different teams.

Responsabilidades

• Plan, configure, execute and optimize paid media campaigns aligned with Grupo Trigo's business objectives and brands.
• Define targeting strategies, budgets and KPIs, continuously monitoring campaign performance and implementing optimizations to maximize results.
• Prepare reports, dashboards and performance analyses, turning data into insights and recommendations for the business.
• Plan, run and analyze A/B tests for campaigns, audiences, creatives and media strategies, promoting a culture of experimentation and continuous improvement;
• Work cross-functionally with Marketing, CRM, Loyalty, Data, Delivery, Technology and other teams to develop Customer Growth strategies.
• Identify opportunities for new channels, formats, technologies and solutions, including the use of Artificial Intelligence, to increase campaign efficiency and improve processes.

Conhecimentos

Marketing knowledge

Campaign optimization

Data-driven

Communication skills

AI tools familiarity

Formação académica

Bachelor's degree in Marketing/Advertising/Communications/Business Administration or related fields

Ferramentas

Google Ads

Meta Ads

TikTok Ads

Google Analytics 4

Excel

Looker Studio

Power BI

ChatGPT

Claude

Gemini

Descrição da oferta de emprego

Responsibilities

• Plan, configure, execute and optimize paid media campaigns aligned with Grupo Trigo's business objectives and brands;
• Define targeting strategies, budgets and KPIs, continuously monitoring campaign performance and implementing optimizations to maximize results;
• Prepare reports, dashboards and performance analyses, turning data into insights and recommendations for the business;
• Plan, run and analyze A/B tests for campaigns, audiences, creatives and media strategies, promoting a culture of experimentation and continuous improvement;
• Work cross-functionally with Marketing, CRM, Loyalty, Data, Delivery, Technology and other teams to develop Customer Growth strategies;
• Identify opportunities for new channels, formats, technologies and solutions, including the use of Artificial Intelligence, to increase campaign efficiency and improve processes.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration or related fields;
• Experience managing paid media campaigns (Google Ads, Meta Ads, TikTok Ads or similar platforms);
• Knowledge of performance metrics analysis (CPC, CPA, CTR, ROAS, CAC and conversion rate) and continuous campaign optimization;
• Analytical, data-driven profile with the ability to turn information into business recommendations;
• Strong communication skills and ability to collaborate with different teams;
• Familiarity with Artificial Intelligence tools (ChatGPT, Claude, Gemini or similar) for productivity gains, analysis and decision support.

Preferred Qualifications

• Experience building reports and analyzing results using tools such as Google Analytics 4, Excel, Looker Studio and/or Power BI;
• Google Ads, Meta Blueprint or similar certifications;
• Experience in retail, franchising, food service or e-commerce;
• Knowledge of CRM, relationship marketing or loyalty programs;
• Experience with process automation or applying Artificial Intelligence in Marketing.