Performance Analyst, Mid-level Ads

Jobtailor; São José dos Campos; Presencial; BRL 66 960 - 100 440; Tempo integral

Resumo da oferta

Jobtailor is seeking a mid-level Paid Media Specialist to plan, execute, and optimize campaigns across Google, Meta, and TikTok, focusing on generating high-quality leads and sustainable growth. You will analyze performance data, build audience segments, test creatives, and report results with Looker Studio, while managing budgets and driving ROAS.

The role requires strong analytical skills and familiarity with funnels and customer journey mapping.

Qualificações

• Proven experience with paid media (mid-level).
• Strong command of ads platforms (Google, Meta, etc.).
• Strong analytical skills and ability to interpret data.
• Experience with marketing funnels and the customer journey.
• Knowledge of performance metrics (CAC, LTV, ROAS).
• Experience with tracking and analytics tools: Google Analytics; advanced Excel/Google Sheets.

Responsabilidades

• Plan, execute, and optimize paid media campaigns focused on lead generation, sales, and sustainable growth.
• Manage campaigns on platforms such as Google Ads, Meta Ads, and TikTok Ads.
• Create campaign structures, audience segmentations, ad copy, and A/B tests.
• Monitor and optimize KPIs such as CPA, CPL, ROAS, and CTR.
• Analyze data and generate strategic insights for continuous improvement.
• Manage budgets and allocate spend efficiently.
• Build dashboards and reports using tools like Looker Studio.
• Keep up with market trends and test new strategies and channels.

Conhecimentos

Paid media management

Data analysis

Ads platforms (Google, Meta)

Marketing funnels

Tracking & analytics

Ferramentas

Google Analytics

Excel/Google Sheets

Descrição da oferta de emprego

Responsibilities

• Plan, execute, and optimize paid media campaigns focused on lead generation, sales, and sustainable growth.
• Manage campaigns on platforms such as Google Ads, Meta Ads, and TikTok Ads.
• Create campaign structures, audience segmentations, ad copy, and A/B tests.
• Monitor and optimize KPIs such as CPA, CPL, ROAS, and CTR.
• Analyze data and generate strategic insights for continuous improvement.
• Manage budgets and allocate spend efficiently.
• Build dashboards and reports using tools like Looker Studio.
• Keep up with market trends and test new strategies and channels.

Requirements

• Proven experience with paid media (mid-level)
• Strong command of Ads platforms (Google, Meta, etc.)
• Strong analytical skills and ability to interpret data
• Experience with marketing funnels and the customer journey
• Knowledge of performance metrics (CAC, LTV, ROAS, etc.)
• Experience with tracking and analytics tools: Google Analytics; advanced Excel/Google Sheets