Performance & Growth Analyst – Senior

Jobtailor; São Paulo; Presencial; BRL 60 000 - 90 000; Tempo integral

Resumo da oferta

Jobtailor in São Paulo, Brazil, is hiring a Digital Marketing Specialist to drive growth through data-driven strategies. You will optimize online channels, improve the user journey, and oversee digital projects including CRO, SEO, and social ads.

The role emphasizes measurable results and efficient marketing investments. The candidate will analyze campaign data, work with CMS platforms, and leverage GA4, Looker Studio or Power BI-like dashboards to inform decisions.

Qualificações

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or related field.
• Proven experience in Digital Marketing and Performance.
• Proficiency with Google Ads, Meta Ads, TikTok Ads, programmatic media and retargeting.
• Experience with campaign data analysis and performance metrics.
• Knowledge of SEO (technical and on-page) and CRO.
• Experience with Google Analytics 4.
• Familiarity with CRO tools: Hotjar, Clarity, Firebase, and A/B testing.
• Experience with tracking, UTM parameters, and CRM integrations.
• Ability to interpret data and make data-driven decisions.
• Experience with CMS platforms (WordPress, Webflow, or proprietary systems).

Responsabilidades

• Drive Porte's digital growth through data-driven strategies.
• Continuously optimize online channels and improve the user journey.
• Direct involvement in digital media, CRO, SEO, social ads, website management, and oversight of digital projects.
• Primary focus on delivering measurable results, increasing conversions, and maximizing efficiency of digital marketing investments.

Conhecimentos

Digital Marketing

Performance Marketing

Google Ads

Meta Ads

TikTok Ads

Programmatic Media

Retargeting

SEO

CRO

Google Analytics 4

Hotjar

Clarity

Firebase

A/B Testing

UTM Tracking

CRM Integrations

WordPress

Webflow

CMS Systems

Formação académica

Bachelor’s degree in Marketing/Advertising/Business Administration/Communications

Ferramentas

Google Ads

Meta Ads

TikTok Ads

Programmatic Media

Retargeting

Google Analytics 4

Hotjar

Clarity

Firebase

A/B Testing

UTM Tracking

CRM Integrations

WordPress

Webflow

CMS

Descrição da oferta de emprego

Responsibilities

• Drive Porte's digital growth through data-driven strategies.
• Continuously optimize online channels and improve the user journey.
• Direct involvement in digital media, CRO, SEO, social ads, website management, and oversight of digital projects.
• Primary focus on delivering measurable results, increasing conversions, and maximizing efficiency of digital marketing investments.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field.
• Proven experience in Digital Marketing and Performance.
• Proficiency with digital media platforms: Google Ads, Meta Ads, TikTok Ads, programmatic media, and retargeting.
• Experience with campaign data analysis and performance metrics.
• Knowledge of SEO (technical and on-page) and CRO.
• Experience with Google Analytics 4.
• Familiarity with CRO tools (Hotjar, Clarity, Firebase, A/B testing).
• Experience with tracking, UTM parameters, and CRM integrations.
• Ability to interpret data and make data-driven decisions.
• Experience with CMS platforms (WordPress, Webflow, or proprietary systems).

Preferred Qualifications

• Postgraduate degree or specialization in Marketing, Growth, Performance, or related areas.
• Experience creating dashboards (Looker Studio, Power BI, or similar).
• Basic knowledge of UX, usability, and user journey mapping.
• Understanding of digital product concepts and app development processes.
• Familiarity with prototyping tools such as Figma or Adobe XD.