Performance Marketing Coordinator

Jobtailor

São Paulo

Presencial

BRL 90 000 - 150 000

Tempo integral

14 dias+

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Resumo da oferta

Jobtailor is seeking a Performance Marketing Leader to drive media strategy and optimize campaigns across Google, Meta, LinkedIn, and other channels. You will manage agencies, coordinate with Content, CRM, Data and Sales teams, and ensure decisions are driven by real business impact.

The ideal candidate has hands-on paid media experience, a strong analytical mindset, and a proven track record in CAC and growth metrics.

Qualificações

Strategic mindset with hands-on execution.
Strong business acumen (media → revenue).
Analytical mindset with practical problem-solving.
Ability to prioritize and make decisions.
Experience collaborating across multiple teams/functions.
Test-and-learn mentality and commitment to continuous improvement.
Proven experience in Performance Marketing.
Hands-on experience with paid media and campaign optimization.
Experience with funnel optimization, CAC and growth metrics.
Experience with CRO (landing pages, forms, testing).
Experience interfacing with Sales, CRM, Content or Data teams.

Responsabilidades

Drive media strategy focused on efficiency and business impact.
Prioritize channels, campaigns and audiences based on results.
Lead campaigns across Google, Meta, LinkedIn and other channels.
Manage partner agency with a focus on quality and speed of execution.
Monitor budget, pacing and performance.
Continuously optimize landing pages, forms and user journeys.
Design and implement A/B tests and incremental improvements.
Collaborate closely with Content, CRM, Data and Sales teams.
Ensure performance is measured by real business impact (not just media metrics).
Track metrics such as CAC, CPL, conversion and lead quality.
Translate data into decisions and action plans.
Coordinate internal team and external partners.
Establish processes, rituals and quality standards.

Conhecimentos

Performance Marketing

Paid media optimization

Campaign optimization

Analytics

Cross-team collaboration

A/B testing

Data-driven decision making

Strategic mindset

Ferramentas

Google Ads

Meta Ads

LinkedIn Ads

CRM Systems

Data Analytics Tools

Descrição da oferta de emprego

Responsibilities

Drive media strategy focused on efficiency and business impact
Prioritize channels, campaigns and audiences based on results
Lead campaigns across Google, Meta, LinkedIn and other channels
Manage partner agency with a focus on quality and speed of execution
Monitor budget, pacing and performance
Continuously optimize landing pages, forms and user journeys
Design and implement A/B tests and incremental improvements
Collaborate closely with Content, CRM, Data and Sales teams
Ensure performance is measured by real business impact (not just media metrics)
Track metrics such as CAC, CPL, conversion and lead quality
Translate data into decisions and action plans
Coordinate internal team and external partners
Establish processes, rituals and quality standards

Requirements

Strategic mindset with hands‑on execution
Strong business acumen (media → revenue)
Analytical mindset with practical problem‑solving
Ability to prioritize and make decisions
Experience collaborating across multiple teams/functions
Test‑and‑learn mentality and commitment to continuous improvement
Proven experience in Performance Marketing
Hands‑on experience with paid media and campaign optimization
Experience with funnel optimization, CAC and growth metrics
Experience with CRO (landing pages, forms, testing)
Experience interfacing with Sales, CRM, Content or Data teams

Core Competencies

Demonstrates expertise in Performance Marketing with a strategic mindset focused on driving business impact through data‑driven decision‑making and continuous optimization of campaigns and user experiences. Proven ability to collaborate across teams and manage agency partnerships effectively.

Tools & Technologies