Performance Analyst – Paid Media

Jobtailor; Belo Horizonte; Presencial; BRL 50 000 - 80 000; Tempo integral

Resumo da oferta

Jobtailor in Belo Horizonte is seeking a data-driven Paid Media Analyst to optimize campaigns across Meta Ads and Google Ads. You will audit account structures, analyze audiences and creatives, and monitor KPIs to drive CPL, CAC, ROAS, and ROI.

Collaboration with agencies will be key to scaling media investments. The role requires strong analytics, proficiency with UTMs and tracking, and experience managing multiple accounts, ideally in healthcare or beauty sectors.

Qualificações

• Experience with Meta Ads and Google Ads.
• Strong knowledge of metrics and performance indicators.
• Proficiency with spreadsheets, data, and reporting.
• Knowledge of UTMs, pixels, events, and tracking.
• Experience managing agencies and/or multiple accounts.
• Analytical capability and critical thinking.
• Organized with strong communication skills.
• Preferred: Experience with networks, franchises, or multi-unit businesses.
• Experience in healthcare, aesthetic/beauty, or local services sectors.
• Familiarity with Looker Studio, Google Tag Manager, CRM systems, and dashboards.
• Experience with sales funnels via WhatsApp.
• Business-oriented profile with the ability to connect media, the commercial funnel, and results.

Responsabilidades

• Monitor the performance of paid media campaigns across Meta Ads and Google Ads.
• Audit accounts and campaign structures in Meta Ads and Google Ads.
• Analyze campaigns, audiences, creatives, and media strategies.
• Monitor KPIs such as CPL, CAC, ROAS, ROI, conversions, leads, appointments, and sales.
• Identify performance bottlenecks by unit and propose improvements.
• Validate UTMs, events, tracking, naming conventions, and dashboards.
• Consolidate performance reports and analyses for stakeholders.
• Monitor and ensure execution of action plans with agencies.
• Support decisions to scale, reduce, or reallocate media investments.
• Produce executive-level analyses for Marketing and Executive Management.

Conhecimentos

Meta Ads

Google Ads

Spreadsheets

Data reporting

UTMs & tracking

Looker Studio

Google Tag Manager

CRM systems

Agency management

Analytical thinking

Communication

Multi-unit / franchising

Healthcare / aesthetics sector

WhatsApp funnels

Ferramentas

Looker Studio

Google Tag Manager

CRM systems

Descrição da oferta de emprego

• Monitor the performance of paid media agencies
• Audit accounts and campaign structures in Meta Ads and Google Ads
• Analyze campaigns, audiences, creatives, and media strategies
• Monitor KPIs such as CPL, CAC, ROAS, ROI, conversion, leads, appointments, and sales
• Identify performance bottlenecks by unit
• Differentiate media-related issues from bottlenecks related to the commercial process
• Validate UTMs, events, tracking, naming conventions, and dashboards
• Consolidate performance reports and analyses
• Monitor and ensure execution of action plans with agencies
• Support decisions to scale, reduce, or reallocate media investments
• Produce executive-level analyses for Marketing and Executive Management

Requirements

• Experience with Meta Ads and Google Ads
• Strong knowledge of metrics and performance indicators
• Proficiency with spreadsheets, data, and reporting
• Knowledge of UTMs, pixels, events, and tracking
• Experience managing agencies and/or multiple accounts
• Analytical capability and critical thinking
• Organized with strong communication skills
• Preferred: Experience with networks, franchises, or multi-unit businesses
• Experience in healthcare, aesthetic/beauty, or local services sectors
• Familiarity with Looker Studio, Google Tag Manager, CRM systems, and dashboards
• Experience with sales funnels via WhatsApp
• Business-oriented profile with the ability to connect media, the commercial funnel, and results

Core Competencies

Demonstrates expertise in analyzing and optimizing paid media campaigns across Meta Ads and Google Ads, with a strong focus on performance metrics and reporting. Capable of managing agency relationships and executing strategic media investments to drive business results.