Media Analyst I – Digital

Jobtailor; Rio de Janeiro; Presencial; BRL 90 000 - 130 000; Tempo integral

Resumo da oferta

Jobtailor in Rio de Janeiro is seeking a Paid Media Specialist to create, plan, manage and optimize campaigns across Google Ads, Meta Ads, TikTok, Bing, and affiliate networks.

You will monitor KPIs, allocate budgets, and produce weekly/monthly reports while collaborating with CRM and creative teams. A bachelor’s degree and 2+ years in paid media are required, with relocation to Rio if needed.

Qualificações

• Bachelor's degree completed.
• Minimum of 2 years of paid media experience.
• Intermediate knowledge of Microsoft Office: Excel, PowerPoint, Word.
• Basic knowledge of Google Analytics.
• Experience managing campaigns in Google Ads and Meta Ads.
• Residence in Rio de Janeiro or willingness to relocate to the city.

Responsabilidades

• Create, plan, manage, daily monitor and optimize campaigns across Google Ads, Meta Ads, TikTok, Bing Ads, retargeting and affiliate networks.
• Analyze performance KPIs (revenue, spend, CPC, CTR, ROAS).
• Implement, review and monitor ad activations.
• Allocate budgets across channels per business goals.
• Prepare and update weekly and monthly reports with insights.
• Plan and structure campaigns around the promotional calendar.
• Analyze CRM-provided audiences to optimize targeting.
• Evaluate creative performance and suggest improvements.
• Support affiliate campaigns to diversify channels.
• Coordinate with partners and platforms to test and improve.
• Monitor competitors' communications and ad auctions.
• Conduct internal briefings and evaluate new media formats.

Conhecimentos

Paid Media

Campaign planning

Budget management

Performance analysis

Formação académica

Bachelor's degree

Ferramentas

Google Ads

Meta Ads

Google Analytics

Excel

PowerPoint

Word

Descrição da oferta de emprego

Responsibilities

• Creation, planning, management, daily monitoring and optimization of campaigns across media channels such as Google Ads, Meta Ads, TikTok, Bing Ads, retargeting, and affiliate networks;
• Analysis of performance KPIs (revenue, spend, CPC, CTR, ROAS, etc.);
• Implementation, review and monitoring of ad activations;
• Managing budget allocation across channels and campaigns according to business goals;
• Preparation and updating of weekly and monthly reports, consolidation of results and tactical insights;
• Planning and structuring campaigns based on the promotional calendar;
• Analysis of audiences shared by the CRM team to optimize targeting;
• Evaluation of creative performance with recommendations for improvements;
• Support in executing and analyzing affiliate campaigns to diversify channels;
• Liaison with partners and platforms to implement improvements and run tests;
• Monitoring competitors' communications and ad auctions;
• Conducting internal creative briefings and evaluating new media formats.

Requirements

• Bachelor's degree (completed);
• Minimum of 2 years of experience with Paid Media;
• Intermediate knowledge of Microsoft Office: Excel, PowerPoint, Word;
• Basic knowledge of Google Analytics;
• Experience managing campaigns in Google Ads and Meta Ads;
• Reside in Rio de Janeiro or willingness to relocate to the city.