Mid-Level Trade Marketing Analyst, Stores

Jobtailor; Campinas; Presencial; BRL 90 000 - 130 000; Tempo integral

Resumo da oferta

Jobtailor in Brazil is seeking a results‑oriented Trade Marketing / Field Marketing professional to drive campaigns, activations, and store‑level execution with tight attention to budgets and KPIs. You will visit restaurants and shopping malls, translate strategies into field plans, audit campaigns, monitor NPS, and partner with Operations to optimize performance.

Frequent travel is required across Curitiba, Londrina, Belo Horizonte, Goiânia, Brasília and the interior of São Paulo; living in

Qualificações

• Experience in Trade Marketing, Field Marketing, or commercial roles involving stores or points of sale.
• Commercially minded, hands-on profile with a strong field presence.
• Availability for frequent travel to Curitiba, Londrina, Belo Horizonte, Goiânia, Brasília, and the interior of São Paulo state.
• Intermediate Excel skills and numerical aptitude to turn performance indicators into action plans.
• Strong communication and interpersonal skills, with the ability to influence store teams, shopping malls, and partner departments.

Responsabilidades

• Execute Trade Marketing and Marketing strategies in restaurants, including campaigns, materials, and communication standards.
• Serve as the link between corporate and restaurants, translating calendars and guidelines into action plans for field teams.
• Visit restaurants four times a week, complete checklists, review materials, monitor targets and NPS, and create action plans with Operations.
• Audit campaigns and launches at stores across the region.
• Conduct shopping mall visits to monitor competitors, promotions, launches, vacancies, and potential locations.
• Build relationships with shopping malls, business partners, and promoters, negotiating media, events, and activations.
• Create localized initiatives to increase brand awareness and sales.
• Manage the region's Trade Marketing budget.
• Support new store openings in the region.
• Analyze sales, execution, and performance indicators, proposing improvements and presenting weekly analyses to regional leadership.
• Train and engage restaurant teams on campaigns, launches, product attributes, and commercial growth drivers.
• Support recruitment and development of field teams connected to customer experience and the brand.
• Monitor prices, launches, campaigns, innovations, and market best practices in Food Service.
• Partner with Operations, regional managers, and other departments to address opportunities identified in the field.

Conhecimentos

Trade Marketing

Field Marketing

Sales Analysis

Performance Indicators

Budget Management

Campaign Auditing

Market Monitoring

Negotiation

Action Plan Development

Customer Experience Management

Formação académica

Valid Category B Driver's License

Ferramentas

Excel

Descrição da oferta de emprego

• Ensure the execution of Trade Marketing and Marketing strategies in restaurants, including campaigns, materials, and communication standards
• Serve as the link between the corporate team and restaurants, translating strategies, calendars, and guidelines into action plans for field teams
• Visit restaurants four times a week, complete checklists, review materials, monitor targets and NPS, and create action plans with Operations
• Audit campaigns and launches at stores across the region
• Conduct shopping mall visits to monitor competitors, promotions, launches, vacancies, and potential locations
• Build relationships with shopping malls, business partners, and promoters, negotiating media, events, and activations
• Create localized initiatives, such as activations, coupon promotions, partnerships, and sponsorships, to increase brand awareness and sales
• Manage the region's Trade Marketing budget
• Support new store openings in the region
• Analyze sales, execution, and performance indicators, proposing improvements and presenting weekly analyses to regional leadership
• Train and engage restaurant teams on campaigns, launches, product attributes, and commercial growth drivers
• Support the recruitment, selection, and development of field teams connected to customer experience and the brand
• Monitor prices, launches, campaigns, innovations, and market best practices in the Food Service sector
• Partner with Operations, regional managers, and other departments to address opportunities identified in the field

Requirements

• Experience in Trade Marketing, Field Marketing, or commercial roles involving stores or points of sale
• Commercially minded, hands‑on profile with a strong field presence
• Availability for frequent travel to Curitiba, Londrina, Belo Horizonte, Goiânia, Brasília, and the interior of São Paulo state
• Valid Category B driver's license
• Intermediate Excel skills and numerical aptitude to turn performance indicators into action plans
• Strong communication and interpersonal skills, with the ability to influence store teams, shopping malls, and partner departments
• Adaptability and resourcefulness when working with Operations
• Organization and autonomy to manage schedules, visit routes, and multiple demands simultaneously
• Results‑oriented, with a focus on execution and sales generation
• Experience in Food Service or Retail is a plus
• Living in Campinas or the surrounding area is a plus
• Experience negotiating with shopping malls, local media, or event organizers is a plus
• Interest in future people management responsibilities and career growth is a plus

Core Competencies

Demonstrates expertise in Trade Marketing and Field Marketing strategies, with a strong focus on execution, sales generation, and relationship building with stakeholders. Proficient in analyzing performance indicators and creating actionable plans to enhance brand awareness and operational efficiency.

Highest-signal resume keywords

• Trade Marketing Experience
• Field Marketing Experience
• Strong Communication Skills
• Intermediate Excel Skills
• Results-Oriented

Hard Skills

• Trade Marketing
• Field Marketing
• Sales Analysis
• Performance Indicators
• Budget Management
• Campaign Auditing
• Market Monitoring
• Negotiation
• Action Plan Development
• Customer Experience Management

Soft Skills

• Interpersonal Skills
• Adaptability
• Organization
• Autonomy
• Resourcefulness

Certifications & Qualifications

• Valid Category B Driver's License

Industry Keywords

• Food Service
• Retail
• Brand Awareness
• Promotions
• Commercial Growth
• Shopping Malls
• Local Media
• Event Organizers
• Customer Experience
• Field Teams