Customer Marketing Analyst

Jobtailor; São Paulo; Presencial; BRL 90 000 - 130 000; Tempo integral

Resumo da oferta

Jobtailor is seeking a results-driven Trade Marketing professional in São Paulo to shape brand activation at the point of sale and optimize promotional performance. You will monitor sales indicators, analyze consumer behavior to identify opportunities, track market dynamics, and adapt brand strategies across channels, collaborating with Marketing, Trade Marketing, and Sales.

Responsibilities include developing activation plans aligned with commercial objectives, turning initiatives into concrete

Qualificações

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
• Solid experience in Trade Marketing, Category Management, or functions focused on point-of-sale development in the consumer goods market.
• Knowledge of data analysis.
• Advanced Excel skills.
• Knowledge of Nielsen, Close-Up, IRI, Kantar, Power BI, and Tableau.
• Analytical, collaborative, and results-oriented profile, with strong influencing skills and excellent interpersonal skills.
• Ability to present projects and participate in meetings in English and/or Spanish.

Responsabilidades

• Monitor sales indicators, promotional performance, and consumer behavior to identify opportunities.
• Track trends, competitor activity, and market dynamics, providing recommendations to partner teams.
• Adapt brand strategies for different channels and customers.
• Develop activation plans aligned with commercial objectives.
• Turn marketing initiatives into effective actions at the point of sale.
• Develop materials and oversee the implementation of initiatives, events, point-of-sale materials, and brand activations.
• Serve as a link between Marketing, Trade Marketing, and Sales.
• Manage resources for the implementation of activations, point-of-sale materials, and customer-focused initiatives.

Conhecimentos

Data Analysis

Trade Marketing

Category Management

POS Development

Market Dynamics

Analytical Skills

Collaboration

Influencing

Interpersonal Skills

English/Spanish

Formação académica

Bachelor's degree in Marketing, Business Administration, Economics, or related field

Ferramentas

Nielsen

Close-Up

IRI

Kantar

Power BI

Tableau

Descrição da oferta de emprego

• Monitor sales indicators, promotional performance, and consumer behavior to identify business opportunities
• Track trends, competitor activity, and market dynamics, providing recommendations to partner teams
• Adapt brand strategies for different channels and customers
• Develop activation plans aligned with commercial objectives
• Turn marketing initiatives into effective actions at the point of sale
• Develop materials and oversee the implementation of initiatives, events, point-of-sale materials, and brand activations
• Serve as a link between Marketing, Trade Marketing, and Sales
• Manage resources for the implementation of activations, point-of-sale materials, and customer-focused initiatives

Requirements

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field
• Solid experience in Trade Marketing, Category Management, or functions focused on point-of-sale development in the consumer goods market
• Knowledge of data analysis
• Advanced Excel skills
• Knowledge of Nielsen, Close-Up, IRI, Kantar, Power BI, and Tableau
• Analytical, collaborative, and results-oriented profile, with strong influencing skills and excellent interpersonal skills
• Ability to present projects and participate in meetings in English and/or Spanish

Demonstrates expertise in Trade Marketing and Category Management, with a strong focus on point-of-sale development and data analysis. Proficient in developing and implementing marketing initiatives that align with commercial objectives and drive consumer engagement.

Highest-signal resume keywords

• Trade Marketing Experience
• Category Management
• Data Analysis
• Advanced Excel Skills
• Bilingual in English and Spanish

ATS Optimization Keywords

Hard Skills

• Data Analysis
• Trade Marketing
• Category Management
• Point-of-Sale Development
• Market Dynamics Tracking

Soft Skills

• Analytical Skills
• Collaborative Skills
• Results-Oriented
• Influencing Skills
• Interpersonal Skills

Industry Keywords

• Consumer Goods Market
• Brand Strategies
• Promotional Performance
• Sales Indicators
• Activation Plans

Tools & Technologies

• Nielsen
• Close-Up
• IRI
• Kantar
• Power BI
• Tableau