Mid-level Digital Channels Analyst

Jobtailor; São Paulo; Presencial; BRL 60 000 - 90 000; Tempo integral

Resumo da oferta

Jobtailor in São Paulo is seeking a data-driven digital analytics professional to optimize the customer journey and improve conversions. You will monitor digital channels, analyze KPIs and the funnel, and provide actionable recommendations based on data and user behavior.

Collaborating with cross-functional teams, you will evaluate campaigns and initiatives, turning insights into practical actions and preparing executive-level performance materials for leadership review.

Qualificações

• Experience analyzing digital channels and optimizing journeys.
• Knowledge of funnel analysis, conversion metrics and digital performance.
• Strong data interpretation skills and the ability to derive actionable insights.
• Excellent communication with internal teams, partners and vendors.

Responsabilidades

• Identify opportunities to improve the customer's digital journey and propose actions to increase conversion and efficiency.
• Monitor and analyze the performance of digital channels, tracking KPIs, the conversion funnel and sales indicators.
• Develop analyses, insights and recommendations based on data and user behavior.
• Monitor campaigns, commercial activities and digital initiatives, evaluating impacts and optimization opportunities.
• Collaborate with partner teams to implement improvements, tests and evolutions across digital channels.
• Prepare executive materials and performance presentations to monitor results.

Conhecimentos

Analytical thinking

Data-driven decision making

Communication

Ferramentas

Microsoft Excel

Descrição da oferta de emprego

Responsibilities

• Identify opportunities to improve the customer's digital journey and propose actions to increase conversion and efficiency;
• Monitor and analyze the performance of digital channels, tracking KPIs, the conversion funnel and sales indicators;
• Develop analyses, insights and recommendations based on data and user behavior;
• Monitor campaigns, commercial activities and digital initiatives, evaluating impacts and optimization opportunities;
• Collaborate with partner teams to implement improvements, tests and evolutions across digital channels;
• Prepare executive materials and performance presentations to monitor results;

Requirements

• Experience with digital channels (app, portals, landing pages), working on results analysis, implementing improvements and optimizing journeys;
• Knowledge of sales funnel analysis, conversion metrics, order volume and digital performance;
• Strong analytical skills and experience with Excel (pivot tables, formulas, data analysis);
• Experience or familiarity with conversational channels such as bots, WhatsApp, chat or journey automation;
• Ability to turn data into actionable insights and practical recommendations for the business;
• Good communication skills to interact with internal teams, partners and vendors.