Product Analyst (Mid-level)

Jobtailor; São Paulo; Presencial; BRL 120 000 - 180 000; Tempo integral

Resumo da oferta

Jobtailor in São Paulo seeks a data-driven professional to optimize offline store funnels, identify bottlenecks, and drive improvements across regions.

You will design commercial campaigns, support pricing and terms with profitability inputs, and map the customer journey to reduce abandonment.

With strong analytics and dashboards, you will collaborate with regional store leadership, run quick improvement cycles, and share learnings.

Qualificações

• Experience analyzing and operating funnels, especially in offline stores.
• Identify drop-off points, bottlenecks, and propose improvements.
• Proficiency with statistical and analytical tools for insights.
• Advanced Excel, SQL, Databricks.
• Translate data into clear, actionable narratives.
• Align priorities, materials and operational rituals with partner areas.
• Bachelor's degree in a related field.
• Differentials: pricing, product pricing or planning.

Responsabilidades

• Operate the store channel funnel from approach to contracting, prioritizing actions by data.
• Ensure robust product governance in the channel and align priorities.
• Design and execute commercial campaigns, monitor regional or store performance, and run short cycles.
• Support pricing and terms for the channel with profitability inputs.
• Map customer journey against action plan, identify abandonments and improve accordingly.
• Create support routines for low-performing stores with weekly follow-ups.
• Maintain strong connections with regional store leadership and train teams.
• Run improvement experiments (A/B tests) with short cycles and documented learnings.
• Build and monitor dashboards with daily/weekly/monthly views by store, region, season.

Conhecimentos

Funnel Operation

Data Analysis

Performance Monitoring

Pricing Strategy

Customer Journey Mapping

A/B Testing

Improvement Implementation

Commercial Campaign Design

Bottleneck Identification

Actionable Insights Generation

Formação académica

Bachelor's Degree

Descrição da oferta de emprego

Responsibilities

• Operate the store channel funnel (approach → simulation → proposal → contracting), identifying bottlenecks and prioritizing actions based on data.
• Ensure robust product governance in the channel, aligning priorities and materials.
• Design and execute commercial campaigns with key areas (incentives, audience-targeted offers, in-store communication), monitoring performance by region/store and running short improvement cycles.
• Support pricing and terms for the channel (in partnership with profitability/credit), bringing inputs from the store floor and their impacts on conversion.
• Map the customer journey vs. action plan: identify causes of abandonment, queues and rejections and implement improvements with internal teams.
• Create support routines for low-performing stores (incubators): diagnosis, recovery plan, weekly follow-up and playbooks.
• Maintain a strong connection with regional teams (store leadership): clear communication, process/product training and structured feedback collection.
• Run improvement experiments (A/B tests on approach, scripts, materials, offers/terms), with short cycles and documented learnings.
• Build and monitor dashboards and performance rituals (daily/weekly/monthly), with views by store/region and by season/collection.

Requirements

• Experience analyzing and operating funnels, especially in offline channels (stores).
• Ability to identify drop-off points, rejections and bottlenecks, proposing improvements.
• Proficiency with statistical and analytical tools for generating insights.
• Advanced Excel, SQL, Databricks.
• Ability to translate data into clear, actionable narratives.
• Align priorities, materials and operational rituals with partner areas.
• Bachelor's degree in a related field.
• Differentials:
  • Experience in pricing, product pricing or planning.

Hard Skills

• Funnel Operation
• Data Analysis
• Performance Monitoring
• Pricing Strategy
• Customer Journey Mapping
• A/B Testing
• Improvement Implementation
• Commercial Campaign Design
• Bottleneck Identification
• Actionable Insights Generation

Soft Skills

• Clear Communication
• Collaboration
• Feedback Collection
• Process Training
• Problem Solving

Certifications & Qualifications

• Bachelor's Degree