Executive Consultant – Digital Channels

Jobtailor; Maceió; Presencial; BRL 120 000 - 190 000; Tempo integral

Resumo da oferta

Jobtailor is seeking a Growth & Digital Ops leader in Maceió to drive an integrated online sales strategy across chat, WhatsApp, mobile apps, and web. The role blends automation with assisted service to optimize conversions and reduce costs.

You will own end-to-end funnel analytics, KPI tracking, and AI-enabled lead qualification. You will collaborate with technology and operational partners to implement improvements, monitor key metrics, and translate actions into measurable business impact.

Qualificações

• Experience managing the digital sales funnel with a focus on gross metrics.
• Experience in assisted/omnichannel service operations with SLAs and escalation costs.
• Experience with assisted digital channels (chat, WhatsApp, mobile/web) using a hybrid bot→human model.
• Expertise in AI and machine learning optimization for customer service.
• Knowledge of commercial KPIs (LTV, CAC, gross adds, FPD) and linking actions to impact.
• Experience managing partners.

Responsabilidades

• Define and execute an integrated growth strategy across digital channels (chat, WhatsApp, mobile app, web, bots).
• Map and optimize end-to-end digital sales journeys, identify conversions points and friction.
• Manage the sales funnel with end-to-end analytical depth.
• Implement and optimize AI solutions (LLMs, chatbots, NLP) for lead qualification and escalations.
• Collaborate with partners to measure impact of initiatives on conversion and cost.
• Monitor KPIs (bot deflection, conversion by channel, AHT, NPS, LTV, CAC).
• Manage strategic relationships with technology vendors and service partners.
• Propose operational changes to reduce customer effort and improve conversion.

Conhecimentos

Growth strategy

Omnichannel service operations

Operational metrics

Automation & AI optimization

LLMs & NLP

KPIs & business impact

Partner management

Hybrid bot→human model

Formação académica

Marketing

Business Administration

Engineering

Data Science

Related fields

Descrição da oferta de emprego

Responsibilities

• Define and execute an integrated growth strategy across digital channels (chat, WhatsApp, mobile app, web, bots), focusing on a hybrid model that combines automation with assisted service.
• Continuously map and optimize end-to-end digital sales journeys, identifying critical conversion points, friction, and opportunities for intelligent automation.
• Manage the sales funnel with end-to-end analytical depth.
• Implement and optimize applied AI solutions (LLMs, contextual chatbots, natural language processing) for lead qualification and intelligent escalations.
• Work with partners to implement and measure the impact of operational initiatives that improve conversion and reduce service costs.
• Monitor integrated KPIs (bot deflection rate, conversion rate by channel, average handling time, NPS, gross adds, LTV, FPD).
• Manage strategic relationships with technology vendors, AI platform providers, channel orchestration vendors, and operational partners.
• Propose and validate operational changes with service partners, focusing on incremental impact on conversion and reduction of customer effort.

Requirements

• Experience managing the digital sales funnel with a focus on gross metrics.
• Significant experience in assisted/omnichannel service operations: deep understanding of operational metrics, escalation costs, SLAs, and the impact of automation.
• Experience with assisted digital channels (chat, WhatsApp, mobile/web applications) using a hybrid bot→human model.
• Expertise in AI and machine learning optimization applied to customer service (conversational bots, LLMs, natural language processing).
• Expertise in commercial KPIs and the digital sales funnel: conversion, LTV, CAC, gross adds, FPD, and the ability to connect operational actions to business impact.
• Experience managing partners.

Desired Qualifications

• Experience with inbound sales operations.
• Degree in Marketing, Business Administration, Engineering, Data Science, or related fields.
• Familiarity with prompt frameworks, LLMs, and conversational AI solutions.