Media & CRM Analyst

Ad Astra Consultants; São Paulo; On-site; BRL 120,000 - 160,000; Full time

Job summary

Ad Astra Consultants in São Paulo seeks a Media & CRM Analyst to manage paid media campaigns, CRM initiatives, and brand communications across digital and offline channels.

You will optimize campaigns, analyze performance, coordinate with agencies and sales teams, and drive engagement and conversions while ensuring brand consistency.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• 3+ years of experience in media, CRM, digital marketing, or brand communications.
• Knowledge of CRM platforms, paid media, Google Analytics, Tag Manager, and performance KPIs.
• Experience managing agencies, campaign budgets, and performance analysis.
• Strong analytical, communication, and project management skills.

Responsibilities

• Execute CRM campaigns across email, SMS, WhatsApp, and marketing automation platforms.
• Manage customer databases, segmentation, and personalized communication journeys.
• Plan and optimize paid media campaigns across Meta, Google, programmatic, OOH, radio, and TV.
• Coordinate with media/creative agencies, sales teams, and dealers to align campaigns with business goals.
• Analyze campaign performance, lead quality, conversions, and customer retention.
• Support brand communications, social media, PR, influencer marketing, and website optimization.
• Monitor competitors, market trends, and brand consistency across channels.

Skills

CRM campaigns

Segmentation

Paid media

Analytics

Agency management

Communication

Project management

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Google Analytics

Tag Manager

Job description

The Media & CRM Analyst will manage paid media campaigns, CRM initiatives, and brand communications across digital and offline channels to drive brand visibility, lead generation, customer engagement, and conversions.

Key Responsibilities

• Execute CRM campaigns across email, SMS, WhatsApp, and marketing automation platforms.
• Manage customer databases, segmentation, and personalized communication journeys.
• Plan and optimize paid media campaigns across Meta, Google, programmatic, OOH, radio, and TV.
• Coordinate with media/creative agencies, sales teams, and dealers to align campaigns with business goals.
• Analyze campaign performance, lead quality, conversions, and customer retention.
• Support brand communications, social media, PR, influencer marketing, and website optimization.
• Monitor competitors, market trends, and brand consistency across channels.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• 3+ years of experience in media, CRM, digital marketing, or brand communications.
• Knowledge of CRM platforms, paid media, Google Analytics, Tag Manager, and performance KPIs.
• Experience managing agencies, campaign budgets, and performance analysis.
• Strong analytical, communication, and project management skills.