Paid Ads Manager

Black Propeller; Brasil; On-site; BRL 90,000 - 130,000; Full time

Job summary

Black Propeller is seeking a Paid Ads Manager to develop, manage, and optimize integrated paid media strategies across paid search and paid social for SMB and Enterprise clients.

The role requires hands-on experience across search and social, with collaboration across strategy, success, creative, analytics, and other channel specialists to ensure campaigns align with business objectives and drive measurable growth. Programmatic experience is a plus.

Qualifications

• 2+ years of hands-on paid media experience in digital marketing or advertising agency.
• Strong experience managing both paid search and paid social campaigns.
• Advanced knowledge of Google Ads and Meta Ads Manager.
• Experience with Microsoft Ads, LinkedIn Ads, TikTok Ads, or similar platforms is preferred.

Responsibilities

• Develop and manage paid media strategies across paid search and paid social.
• Build, launch, optimize, and scale campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, and other platforms.
• Recommend channel mix, budget allocation, targeting, bidding, and campaign structure based on client objectives.
• Manage campaigns across the full funnel, from awareness and acquisition through conversion and retention.
• Ensure paid media activity supports wider client marketing and business goals.
• Identify opportunities to test new platforms, audiences, and formats.

Skills

Paid media management

Analytical thinking

Client communication

Campaign optimization

Cross-functional collaboration

Tools

Google Ads

Microsoft Ads

Meta Ads Manager

LinkedIn Ads

TikTok Ads

DV360

The Trade Desk

GA4

Google Tag Manager

Job description

Black Propeller is a dynamic, performance-driven digital marketing agency committed to delivering measurable growth for SMB and Enterprise clients. We combine data-driven strategy, innovative technology, and cross-channel expertise to build high-performing advertising programs.

We are looking for a Paid Ads Manager to develop, manage, and optimize integrated paid media strategies across paid search and paid social, with programmatic experience considered a strong advantage.

Position Summary

The Paid Ads Manager is responsible for driving performance across a portfolio of client accounts through strategic planning, campaign management, optimization, and analysis.

This role requires hands-on experience across both paid search and paid social. You will work closely with client strategy, customer success, creative, analytics, and other channel specialists to ensure campaigns are aligned with wider business objectives and deliver measurable growth.

The ideal candidate is commercially minded, highly analytical, and confident managing campaigns across multiple platforms. Experience with programmatic advertising is preferred but not required.

Key Responsibilities

Paid Media Strategy and Management

• Develop and manage paid media strategies across paid search and paid social.
• Build, launch, optimize, and scale campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, and other relevant platforms.
• Recommend channel mix, budget allocation, targeting, bidding, and campaign structure based on client objectives.
• Manage campaigns across the full funnel, from awareness and acquisition through conversion and retention.
• Ensure paid media activity supports wider client marketing and business goals.
• Identify opportunities to test new platforms, audiences, formats, and campaign approaches.
• Support programmatic campaigns where relevant and based on experience.

Performance Optimization and Analysis

• Monitor performance regularly and make data-driven optimization decisions.
• Analyze results across key metrics including ROAS, CAC, CPA, conversion rate, revenue, and profitability.
• Identify trends, risks, and growth opportunities across accounts.
• Develop and manage testing plans across audiences, creative, messaging, landing pages, and bidding strategies.
• Turn campaign data into clear insights and actionable recommendations.
• Work with analytics teams to ensure tracking, attribution, and reporting are accurate.
• Maintain strong budget pacing and forecasting across assigned accounts.

Client and Cross-Functional Collaboration

• Present campaign performance, insights, and recommendations during client calls and reviews.
• Explain technical paid media concepts in clear, business-focused language.
• Work closely with Customer Success Managers and Client Strategy Leads to align paid media with the wider client strategy.
• Collaborate with creative teams to develop testing plans and improve ad performance.
• Provide clear briefs, feedback, and strategic direction to internal and Global Resource Team specialists.
• Maintain organized workflows, documentation, and account records.

Qualifications

• 2+ years of hands-on paid media experience within a digital marketing, performance marketing, or advertising agency.
• Strong experience managing both paid search and paid social campaigns.
• Advanced knowledge of Google Ads and Meta Ads Manager.
• Experience with Microsoft Ads, LinkedIn Ads, TikTok Ads, or similar platforms is preferred.
• Programmatic experience with platforms such as DV360 or The Trade Desk is a plus, but not required.
• Experience managing meaningful client budgets across multiple accounts.
• Strong understanding of campaign structure, bidding, targeting, tracking, attribution, and conversion optimization.
• Ability to interpret performance data and turn it into clear recommendations.
• Experience with GA4, Google Tag Manager, reporting platforms, and CRM data is preferred.
• Strong communication, organization, prioritization, and client-facing skills.
• Experience working with cross-functional or distributed teams is preferred.