Marketing Analyst

CooperVision; São Paulo; Presencial; BRL 40 000 - 70 000; Tempo integral

Resumo da oferta

CooperVision is seeking a Marketing Support professional to help execute digital and administrative tasks that align with brand objectives in a fast-paced environment. You will assist in campaign planning, performance tracking, and cross‑functional coordination to enhance engagement across LATAM markets.

The role involves on-site collaboration in São Paulo, managing materials in SAP, developing content for PR, emails, and social channels, and supporting regional marketing with analytics and CRM

Qualificações

• English language proficiency at an intermediate level.
• Desirable Spanish language skills.
• Experience with social media platforms.
• Proficient in Microsoft Office.
• Familiarity with SAP, SFDC, Google Analytics, and RD Station.
• Analytical, teamwork, and resilience.
• Hands-on, execution-oriented mindset.
• Dedicated, collaborative, inventive and friendly attitude.

Responsabilidades

• Implement campaigns, initiatives and projects aligned to the Marketing Plan.
• Point of contact for the sales team: promotional cycle guidelines and material requests.
• Support the Marketing manager with presentations for Latam meetings and training.
• Manage the promotional calendar, stock control and purchase requisitions in SAP.
• Route materials for approval (Agile) with Regional Marketing (LATAM).
• Develop contents for PR activities, emails, websites and social media to maximize engagement.
• Monitor CRM activities, track social media KPIs and analyze trends.
• Develop promotional materials and campaigns from creation to deployment.
• Plan and execute online marketing campaigns to drive brand awareness.
• Coordinate corporate communications (internal and external).
• Interface with eyecare professionals, digital influencers and internal stakeholders.

Conhecimentos

English (Intermediate)

Spanish (Desirable)

Social media familiarity

Analytical skills

Teamwork

Resilience

Hands-on mindset

Execution mindset

Dedicated

Partner

Inventive

Friendly

Ferramentas

Microsoft Office

SAP

SFDC

Google Analytics

RD Station

Descrição da oferta de emprego

Job Description Support the Marketing area in achieving brand objectives by executing digital and administrative tasks. Contribute to the development and implementation of marketing strategies with moderate impact, ensuring alignment with brand goals and company direction. Assist in campaign planning, performance tracking, and cross‑functional coordination to drive effective brand communication and engagement.

Job Description Support the Marketing area in achieving brand objectives by executing digital and administrative tasks. Contribute to the development and implementation of marketing strategies with moderate impact, ensuring alignment with brand goals and company direction. Assist in campaign planning, performance tracking, and cross‑functional coordination to drive effective brand communication and engagement.

Responsibilities

Essential Functions & Accountabilities

• Implement campaigns, initiatives and projects aligned to the Marketing Plan
• Point of contact for the sales team: promotional cycle guidelines, fulfillment of material requests
• Support the Marketing manager developing presentations for Latam meetings, training and promotional cycle to sales team
• Manage the promotional calendar, performing stock control and placing purchase requisitions in SAP
• Route materials for approval in the system (Agile), interacting continuously with Regional Marketing team (LATAM)
• Develop contents to PR activities, e‑mail campaigns, websites and social media profiles, maximizing engagement and user experience
• Follow digital market trends, monitor CRM activities, create and track social media KPIs
• Develop promotional materials and campaigns leading creation, production and deployment
• Develop online marketing campaigns to drive brand awareness
• Plan and execute corporate communications (internal and external)
• Interface with eyecare professionals, digital influencers, PR/Advertising agencies and internal stakeholders, such as Regional Marketing (LATAM), Sales, Regulatory, D&L, Legal, CS, etc.

100% on-site

Qualifications

• English – Intermediate degree
• Desirable Spanish
• Familiarity with social media platforms
• Microsoft Office skills
• Desirable experience with SAP, SFDC, Google Analytics, RD Station
• Analytical skills, Teamwork, Resilient
• Hands‑On, execution mindset
• Dedicated, Partner, Inventive, Friendly