Marketing Coordinator/Specialist

Garena; São Paulo; Presencial; BRL 70 000 - 100 000; Tempo integral

Resumo da oferta

Garena in São Paulo is seeking a Marketing Coordinator/Specialist to lead high-impact growth initiatives. The ideal candidate will have 3–6 years of experience in marketing with strong analytical skills and the ability to manage projects independently. Passion for gaming and proficiency in AI tools are essential. Candidates should be fluent in Portuguese and English. This role offers a dynamic environment where strategic growth projects shape the marketing landscape.

Qualificações

• 3–6 years of experience in marketing or related fields.
• Demonstrated ability to work in ambiguous environments and solve complex business challenges.
• Passion for gaming and active engagement in gaming culture.

Responsabilidades

• Lead growth strategy initiatives with the Marketing Lead.
• Manage and execute multiple marketing projects independently.
• Analyze project performance for strategic decisions.
• Understand player insights to improve marketing strategies.

Conhecimentos

Fluent in Portuguese

Fluent in English

Strong Excel skills

AI tools proficiency

Project management

Growth strategy formulation

Formação académica

Bachelor’s degree in Business, Marketing, Communications, or related field

Ferramentas

Excel

Descrição da oferta de emprego

About the position

We are looking for a Marketing Coordinator/Specialist who will be responsible to lead high-impact growth projects with a high degree of autonomy and ownership. This role blends quantitative rigor, qualitative judgment, and creativity in a project-based environment where no two days look the same. It is ideal for someone who thrives in ambiguity, takes initiative, and wants to grow rapidly by solving meaningful business challenges. You will partner closely with the Marketing Lead on high-priority initiatives and be expected to demonstrate strong leadership, sound judgment, and structured problem-solving.

Responsibilities

• Growth Strategy: Partner with the Marketing Lead to structure complex business challenges into components, develop and validate hypotheses with data, and shape solutions with justifiable ROI.
• Project Management: Independently scope, plan, and execute multiple concurrent projects end-to-end, leading cross-functional teams and owning the final outcomes.
• Performance Analysis: Assess project effectiveness and ROI to inform future decisions, optimize resource allocation, and improve marketing efficiency.
• Player & Product Insight: Build a deep understanding of the game and players.

Qualifications

• Education: Bachelor’s degree in Business, Marketing, Communications, or a related field. Candidates from Engineering, Economics, Statistics, or other quantitative disciplines with relevant experience are also encouraged to apply.
• Experience: 3–6 years of experience in marketing, growth, or performance marketing, with a track record of initiating and driving projects end-to-end. Candidates with non-marketing backgrounds and/or fewer than 3 years of experience will be considered, provided strong transferable experience from the following environments (e.g., MBB, BB IB, PE, VC, or high-growth startups).
• AI Proficiency: Demonstrated ability to use AI tools and workflows effectively, including AI-enabled automation, agent-based ways of working, etc.
• Passion for Gaming: Active gamer with a genuine interest in gaming culture and content.
• Languages: Fluent in Portuguese and English, written and spoken.
• Tools: Strong Excel skills, including pivot tables, X/VLOOKUP, and structured data handling.