Influencer Marketing Specialist
Cooperflora
Uma candidatura completa num minuto — currículo personalizado e carta de apresentação, prontos a enviar.
Vantagens oferecidas por esta oferta de emprego
Resumo da oferta
ExitLag is seeking a senior influencer marketing leader to shape and execute our global strategy. You’ll partner with Marketing leadership and the Creators team to drive creator partnerships, measure impact, and scale programs worldwide.
This Remote First role focuses on global campaigns, data-driven optimization, and building a robust creator ecosystem across markets and platforms, with autonomy to deliver high-impact initiatives.
Qualificações
- 10+ years in Influencer Marketing, Creator Economy, or related fields.
- Proven track record of developing and managing influencer strategies, from planning through to measuring results.
- Experience negotiating and building relationships with creators, agencies, and partners.
- Experience analyzing metrics and KPIs for influencer campaigns.
Responsabilidades
- Refine and execute the global Influencer Marketing strategy, aligned with ExitLag’s objectives.
- Identify, prospect, and evaluate creators, influencers, and strategic partners for different markets and campaigns.
- Develop strategies for acquiring, building relationships with, retaining, and developing the creator base.
- Work closely with the Creator Supervisor and the team to manage the influencer ecosystem, ensuring alignment between strategy and operations.
- Create influencer campaigns with clear objectives, formats, activations, and success metrics.
- Analyze data to generate insights and optimize Influencer Marketing initiatives.
- Map trends in the creator market and transform opportunities into strategic actions.
- Suggest improvements to processes, tools, and workflows for global evolution.
- Collaborate with Marketing and other departments for integrated campaigns.
- Develop guidelines and playbooks to standardize operations globally.
Conhecimentos
Ferramentas
Descrição da oferta de emprego
GPTW certified company – Great Place to Work
Are you a fan of games, technology, and challenges that make a difference? ExitLag could be your next big mission.
We are the world's first AI-powered game optimization platform, ensuring maximum performance and connection stability for millions of players in over 190 countries.
Born in Brazil, we operate with a global culture, high performance, and a total focus on user experience. Here, gaming is serious business, and we always deliver in PRO mode.
We are GPTW – Great Place To Work
A high-performance team, strong culture, and people who truly believe in what they do.
Impact beyond gaming
Your work transforms the experience of millions of gamers around the world.
Growth + Real challenge
An environment that accelerates your technical and professional development with autonomy and delivery.
Global Mindset
We are Remote First and work on global projects. Where you are never limits how far you can go.
Responsible for developing, structuring, and evolving ExitLag’s global influencer marketing strategy, ensuring that initiatives with creators strengthen the brand, drive business results, and keep pace with trends in the gaming industry. You will work in partnership with Marketing leadership and in close collaboration with the Creators team, contributing both to strategy development and to the continuous improvement of processes, tools, and opportunities in this area on a global scale.
- Refine and execute the global Influencer Marketing strategy, aligned with ExitLag’s objectives.
- Identify, prospect, and evaluate creators, influencers, and strategic partners for different markets and campaigns.
- Develop strategies for acquiring, building relationships with, retaining, and developing the creator base.
- Work closely with the Creator Supervisor and the rest of the team to manage the influencer ecosystem, ensuring alignment between strategy and operations.
- Participate in the creation of influencer campaigns, defining objectives, formats, activations, and success metrics.
- Analyze data and performance metrics to generate insights and continuously optimize Influencer Marketing initiatives.
- Map trends in the creator market, platforms, games, and the behavior of the gaming community, transforming opportunities into strategic actions.
- Propose improvements to the department’s processes, workflows, tools, and working models, contributing to its global evolution.
- Work collaboratively with Marketing teams and other departments to ensure integrated campaigns.
- Support the development of guidelines, playbooks, and best practices to standardize the department’s operations globally.
- Solid experience (10+ years) in Influencer Marketing, the Creator Economy, or related fields.
- Proven track record of developing and managing influencer strategies, from planning through to measuring results.
- Experience negotiating and building relationships with creators, agencies, and partners.
- Experience analyzing metrics and KPIs for influencer campaigns.
- In-depth knowledge of the creator ecosystem and major platforms (YouTube, Twitch, TikTok, Instagram, and others).
- Expertise in Influencer Marketing and Creator Economy trends.
- Knowledge of the gaming and esports market. Being a gamer or having strong familiarity with this universe will be considered a significant advantage.
- Ability to develop data-driven strategies and generate performance-based recommendations.
- Fluent English for working in a global context.
- Strategic, analytical, and problem-solving mindset.
- Excellent collaboration and teamwork skills.
- Proactive approach to identifying opportunities and driving improvements.
- Strong communication skills and the ability to influence various stakeholders.
- Autonomy to lead projects and make decisions while maintaining strong alignment with leadership and partner teams.
- Ability to thrive in dynamic, multicultural, and rapidly evolving environments.
Here, we believe that high-performing individuals deserve an environment that fosters their growth and recognizes their achievements.
13th-month salary (annual bonus)
Performance Bonus (In-Company Goal): opportunity to earn up to 5 extra months’ salary per year, based on the company’s results.
Stock Options after 6 months with the company, allowing you to grow alongside ExitLag.
30 days of paid vacation
A day off on your birthday, so you can make the most of your special day.
Bradesco Health Insurance, 100% covered by the company for the primary beneficiary.
Zenklub and TotalPass, promoting your physical and emotional well-being.
R$1,200/month Flash Card, with flexible use for meals, working from home, and much more.
Educational subsidy of up to 50% for courses and specializations (after 6 months).
Structured career path, with performance review cycles and real opportunities for growth and promotion.
Unlimited access to ExitLag Premium, so you can enjoy our product without restrictions.
We know that a good start makes all the difference.
That’s why your first few days will be dedicated to an immersive onboarding experience, during which you’ll get to know our culture, our products, how we work, and the company’s key areas.
In addition, you’ll receive our Ramp-Up Workbook a structured guide to support your journey during your first few months—filled with information, goals, best practices, and guidance that will help you adapt and accelerate your integration into the team.
You’ll also have a Buddy an ExitLag employee who will be your partner during this initial phase, helping with day-to-day questions, sharing knowledge, and making your onboarding experience even more welcoming.
Our goal is to ensure you have a smooth, welcoming, and well-prepared start so you can thrive with confidence from day one.
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
