Senior Growth Marketing Analyst (PLG)

Azion Technologies, Inc.; São Paulo; On-site; BRL 120,000 - 150,000; Full time

Benefits offered by this job

Health and dental plan

Flexible working hours

Stock options

Annual international exchange program

Job summary

A global technology firm in São Paulo is seeking a Senior Growth Marketing Analyst to join their Marketing & Growth team. The successful candidate will design and optimize product-led growth strategies, focusing on improving key performance indicators across the self-serve funnel. Applicants should have solid experience in B2B SaaS marketing with a strong analytical toolkit, proficiency in SQL, and experience with various product analytics tools. This role emphasizes collaboration and a high-ownership mindset, offering the possibility of a hybrid work model after an initial on-site immersion period.

Qualifications

• 2-3+ years driving product-led growth at scale.
• Proven impact on activation, conversion, and retention.
• Experience with cohort/retention modeling.

Responsibilities

• Own self-serve funnel KPIs and deliver improvements.
• Run a rigorous experimentation program across various platforms.
• Design and launch lifecycle programs to guide users.

Skills

B2B SaaS growth/marketing

SQL proficiency

Product analytics tools (Amplitude/Mixpanel)

A/B testing (Optimizely/LaunchDarkly)

Communication skills

Cross-functional collaboration

Tools

HubSpot

Segment

GA4/Tag Manager

Job description

We are a global technology company specializing in digital applications and security. Our platform helps companies operate more agilely, reducing response times and increasing the reliability of their systems.

At Azion, our purpose is to simplify application development and transform the future with cutting-edge technology. Here, you will have the chance to develop in an innovative environment, alongside a high-performance team, working on real challenges and creating solutions that make a difference.

About the position

We are looking for a Senior Growth Marketing Analyst to join our Marketing & Growth team in our São Paulo office. As part of the Marketing & Growth team, the successful candidate will be responsible for designing, executing, and optimizing product-led growth strategies across our self-serve funnel—from acquisition and activation to monetization and retention.

You will own the experimentation roadmap, build lifecycle and in-product experiences that drive the “aha” moment and habit formation, define and operationalize PQLs, and partner closely with Product Engineering, Data, and Sales to accelerate revenue from our self-serve and product-qualified motions.

Your Impact

• Own self-serve funnel KPIs (signup → activation → PQL → paid → retention) and deliver quarter-over-quarter improvements aligned to our plans and a clear North Star metric;
• Build and run a rigorous experimentation program across website, onboarding, in-app paywalls, and pricing/packaging; translate results into shipped improvements;
• Design and launch lifecycle programs (email, in-app, push) that guide users to activation, expand adoption, and reduce churn, leveraging segmentation and personalization;
• Define PQL scoring and routing; implement lead capture, intent signals, and sales handoff processes with RevOps to enable product-led sales;
• Partner with Product Engineering and Data to instrument analytics, create dashboards, and socialize insights that inform roadmap, messaging, and go-to-market strategy.

What You’ll Bring

• Solid experience in B2B SaaS growth/marketing with 2–3+ years driving PLG at scale; proven impact on activation, conversion, and net revenue retention;
• Strong analytical toolkit: proficiency in SQL and experimentation analysis; comfort with cohort/retention modeling, LTV/CAC, payback, and pricing/packaging tradeoffs;
• Hands‑on with PLG tooling: product analytics (Amplitude/Mixpanel), CDP (Segment), marketing automation (HubSpot/Braze/Customer.io), A/B testing (Optimizely/LaunchDarkly), and web analytics (GA4/Tag Manager);
• Excellent product sense and messaging skills; can craft crisp in-product copy and lifecycle communications grounded in user research and JTBD frameworks;
• High‑ownership, cross‑functional collaborator who can prioritize ruthlessly, manage a backlog, and influence without authority in a fast‑paced environment.

Bonus Points

• Experience with freemium or usage-based models, paywall design, and pricing experimentation;
• Familiarity with modeling PQLs using scoring/ML and building referral or viral loops that compound growth.

Benefits & Azion Way of Life

• CLT hiring model;
• Health and dental plan;
• Flexible VR and VA (Flash Card), including during vacation periods;
• Transport voucher without payroll deduction;
• Mobility allowance (additional amount for travel);
• Freestyle (incentive to customize the workstation);
• Stock options (according to policy);
• Birthday day off;
• TotalPass;
• Flexible working hours (really flexible);
• Nomad Program to work from anywhere for up to 30 days per year (according to policy);
• Annual international exchange program.

FlexWork Model

We offer a FlexWork model that prioritizes acculturation and collaboration. For the first three months, you will work on‑site in the local office, an essential step in building solid relationships and a genuine connection with our values and culture. We believe that this initial immersion not only strengthens the team, but also boosts creativity and innovation.

After this period, you will have the possibility to apply for the hybrid model, working on‑site at least three times a week. This approach balances interaction in person and autonomy, creating a dynamic and productive working environment.

At Azion, all applications are welcome, regardless of gender, sexual orientation, age, pregnancy, disability, ethnicity, color, country of origin, or religion. We believe that an inclusive environment contributes to our success and that respect is present in all our relationships.

Come and join our team! We look forward to getting to know you and walking a path of success in technology together!