Performance Marketing Specialist

BlueFocus; São Paulo; Presencial; BRL 70 000 - 110 000; Tempo integral

Resumo da oferta

BlueFocus is seeking a data-driven Performance Marketing Specialist to own and scale client campaigns in Brazil's high-growth market. You’ll be the local media strategy expert, collaborating with global brands across 3C, Internet, and Gaming.

In this role you’ll craft data-led strategies, optimize budgets, and present actionable insights. English is the working language, and you’ll work across time zones to deliver strong ROAS while maintaining CPA efficiency.

Qualificações

• 3-5 years of agency-side marketing strategy or media buying experience.
• Experience with overseas key accounts in 3C, Internet, or Gaming.
• Strong analytical skills and ability to integrate multiple data sources.
• Proven ability to drive projects from analysis to delivery.
• English as working language.

Responsabilidades

• Develop data-led advertising strategies across major media platforms in Brazil.
• Own performance reporting – conduct reviews, analyze attribution data, and deliver actionable insights and optimization plans.
• Build and manage ad account structures, optimize bidding strategies to maximize ROAS and CPA efficiency.
• Partner with creative teams – provide data-backed recommendations to align messaging with targeting and objectives.

Conhecimentos

Media buying

Marketing strategy

Data analysis

Campaign optimization

Budget management

Client communication

Descrição da oferta de emprego

We're looking for a data-driven Performance Marketing Specialist to own and scale our clients' advertising campaigns in the high-growth Brazilian market. You'll be the go-to expert on local media strategy, working closely with global brands across 3C, Internet, and Gaming industries. If you thrive at the intersection of strategy and execution and enjoy collaborating across time zones, this role is for you.

Key Responsibilites

• Drive growth by developing and executing data-led advertising strategies across major media platforms in Brazil, tailoring budget allocation, bidding models, and KPI frameworks to each client's unique business goals.
• Own performance reporting – conduct regular campaign reviews, deep-dive into attribution data, and deliver actionable insights and optimization plans to clients through compelling presentations and pitches.
• Build and manage ad account structures, optimize creative combinations, and refine bidding strategies to maximize ROAS and CPA efficiency.
• Partner with creative teams – provide data-backed recommendations on ad creatives to ensure messaging aligns seamlessly with audience targeting and campaign objectives.

What We're Looking For

• 3-5 years of agency-side experience in marketing strategy or media buying, with exposure to overseas key accounts in 3C, Internet, or Gaming.
• Solid hands-on experience in international media buying and traffic operations, with strong analytical skills and the ability to integrate multiple data sources into actionable strategies.
• A strategy + execution mindset – you can independently drive projects from requirement analysis through strategy design to successful delivery.
• English as a working language, with the ability to thrive under pressure and collaborate efficiently across time zones.